基于格式塔心理学相似性原理的车载图标设计  

Design of in-vehicle icon based on the principle of similarity in Gestalt psychology

作　　者：崔佳瑜 宋钊[1] 

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《时尚设计与工程》2025年第2期5-7,11,共4页The Journal of Fashion Design and Engineering

摘　　要：在汽车智能化浪潮下,车载信息娱乐系统界面的图标设计已成为影响驾驶体验与安全的关键因素。以格式塔心理学相似性原理为理论基础,通过调查问卷、访谈及试验探究,结合案例,深入剖析车载图标设计的方法和思路,提出5点设计策略,为车载图标设计提供了理论支持和实践方向。Under the wave of automotive intelligence,the in-vehicle icon design of infotainment systems interfaces has been identified as a critical factor affecting driving experience and safety.Based on the the principle of similarity in Gestalt psychology,through questionnaires,interviews,and experimental investigations,combined with case studies,the methods and approaches of in-vehicle icon design were deeply analyzed.Five design strategies were proposed,providing theoretical support and practical direction for in-vehicle icon design.

关 键 词：图标设计 格式塔心理学 车载界面 

分 类 号：TB472[一般工业技术—工业设计]