AR动态插画在品牌视觉设计中的应用  

Application of AR dynamic illustration in brand visual design

作　　者：陶珺 梁学勇[1] 

机构地区：[1]浙江理工大学

出　　处：《时尚设计与工程》2025年第2期40-42,共3页The Journal of Fashion Design and Engineering

摘　　要：当前,AR技术的应用范围不断扩大,为品牌视觉设计提供了多元化的表现形式。结合品牌视觉设计的概况,探讨了AR动态插画的艺术表现特点。通过案例分析,从多维感官体验、虚实空间呈现及实时互动创建3个方面,深入研究了AR动态插画在品牌视觉设计中的应用优势,为同质化竞争中的品牌视觉设计提供多样的呈现形式和新的发展可能。At present,the application scope of AR technology is constantly expanding,providing brand visual design with diverse forms of expres-sion.Based on the overview of brand visual design,the artistic expression characteristics of AR dynamic illustrations were explored.Through case analysis,the application advantages of AR dynamic illustrations in brand visual design were deeply investigated from three aspects such as multidi-mensional sensory experiences,integration of virtual and real spaces,and real-time interactive creation,thereby offering diverse presentation forms and new development possibilities for brand visual design in homogeneous competition.

关 键 词：AR技术 动态插画 品牌视觉设计 多维体验 

分 类 号：J218.5[艺术—美术]