基于服装社会心理学的中国消费者对二手服装接受度  

Based on apparel social psychology:Chinese consumers'acceptance of second-hand clothing

作　　者：李思诺 闫兰兰 

机构地区：[1]上海工程技术大学纺织服装学院

出　　处：《时尚设计与工程》2025年第2期55-57,共3页The Journal of Fashion Design and Engineering

摘　　要：中国时装产业每年产生约2 600万t废弃服装,而旧衣物的回收率仅为1%以下。基于中国特有的历史文化因素和国情,针对中国消费者在选择和购买二手服装时所受的社会和心理因素进行了深入分析。从服装社会心理学的视角出发,研究探讨了中国消费者对二手服装的认知态度及其接受程度,并通过实证研究分析了国内成功案例,以期为推动中国二手服装产业的可持续发展提供有效途径。China's apparel industry generates approximately 26 million tons of discarded clothing annually,with a recycling rate of less than 1%.Based on China's unique historical and cultural factors as well as national conditions,the in-depth analysis of the social and psychological factors in-fluencing Chinese consumers'choices and purchases of second-hand clothing was conducted.From the perspective of apparel social psychology,Chinese consumers'cognitive attitudes and acceptance levels toward second-hand clothing were explored.Through empirical studies of successful domestic cases,effective approaches were provided to promote the sustainable development of China's second-hand clothing industry.

关 键 词：二手服装 服装社会心理学 消费者心理 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]