文旅融合背景下苏商文化旅游解析与深度开发研究  

In-Depth Exploration and Analysis of Jiangsu Merchants Cultural Tourism under the Background of Cultural and Tourism Integration

作　　者：王伯启[1] WANG Bo-qi(School of Culture and Tourism,Jiangsu Vocational Institute of Commerce,Nanjing 211168,Jiangsu,China)

机构地区：[1]江苏经贸职业技术学院文化旅游学院,江苏南京211168

出　　处：《江苏经贸职业技术学院学报》2025年第2期1-5,共5页Journal of Jiangsu Institute of Commerce

基　　金：中国商业史学会专项(苏商研究)课题“文旅融合背景下苏商文化旅游解析与深度开发研究”(24CJCH017);江苏高校哲学社会科学优秀创新团队“乡村旅游发展研究”(苏教社政函〔2020〕20号)。

摘　　要：苏商文化源远流长,为我们留下了丰富的物质文化遗产和宝贵的精神财富。结合文旅融合,探讨苏商文化旅游的内涵,对苏商文化旅游资源进行类别划分及资源特征分析,提出建设大运河苏商文化旅游带、强化苏商文化旅游品牌建设、策划精品主题线路及跨区域合作等深度开发苏商文化旅游的策略。Jiangsu merchants culture has a long history and has left us rich material and cultural heritage and precious spiritual wealth.Based on the integration of culture and tourism,this paper discusses the connotation of Jiangsu merchants cultural tourism,divides the categories and analyzes the characteristics of Jiangsu merchants cultural tourism resources,and puts forward some strategies for the in-depth development of Jiangsu merchants cultural tourism,such as building the Grand Canal Jiangsu merchants cultural tourism belt,strengthening Jiangsu merchants cultural tourism brand construction,planning fine theme routes and cross-regional cooperation.

关 键 词：文旅融合 苏商文化旅游 苏商文化旅游资源分类 旅游开发 

分 类 号：F592.3[经济管理—旅游管理]