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出 处:《创新世界周刊》2025年第2期22-33,M0003,共13页Innovation World Weekly
摘 要:当风火轮变作粒子加速器撕裂天际线,当混天绫化成数据流搅动玉虚宫,哪吒这个东方魔童正在跨越时空,经历一场前所未有的数字解构。《哪吒2》炸裂封神之际,不断有人惊诧间连连发问:凭什么?业内专业人士直言:凭的当然是其厚植的“文化浓度”与“科技烈度”。数据显示,影片中融入的32项非遗元素直接拉动相关文旅消费增长90%,联名款青铜纹饰黄金吊坠的预售额已经破亿,与泡泡玛特联名推出的“《哪吒之魔童闹海》天生羁绊”系列手办盲盒更是一经发售便“光速”售罄……When the Wind-Fire Wheel turns into a particle device to tear the skyline,when the Red Armillary Sash turns into a data stream to stir the Yuxu Palace,Nezha,the oriental demon child,is crossing time and space and experiencing an unprecedented digital deconstruction.When"Nezha 2"exploded to success and became a box office god,foreigners asked in surprise:Why?Industry professionals answered:its"cultural concentration"and"technological intensity".It can be said that"Nezha 2"is a successful discovery and reshaping of the value of traditional Chinese culture.It is also a lightning of civilization created by the clashing of oriental imagery and cyber technology.
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