视觉心理传达在服装设计中的应用研究  

Research on the application of visual psychological communication in clothing design

作　　者：贾梦霏 Jia Mengfei(Henan Industrial and Trade Vocational College,Zhengzhou 451191,China)

机构地区：[1]河南工业贸易职业学院,河南郑州451191

出　　处：《纺织报告》2025年第3期82-84,共3页

摘　　要：现阶段,大众审美呈现出多样化特征,服装设计存在广阔的发展空间。将视觉心理传达与服装设计相结合,能进一步挖掘服装设计的潜力,满足不同消费者的审美需求。同时,利用视觉心理传达,通过多样化的色彩、形状、纹理等元素,激发大众的情感共鸣,引导审美偏好,设计出更具吸引力和感染力的作品。文章主要阐述视觉心理传达与服装设计的融合价值,并提出图案、文字、面料、色彩等视觉心理传达的应用路径,说明建立服装品牌、体现社会角色等服装设计的发展方向,以供相关人员参考。At this stage,the public’s aesthetic taste shows a diversified characteristic,and there is a large space for the development of clothing design.The combination of visual psychological communication and clothing design can further tap the potential of clothing design and meet the aesthetic needs of different consumers.At the same time,utilizing visual psychological communication,through diverse elements such as color,shape,texture,etc.,to stimulate emotional resonance among the public,guide aesthetic preferences,and design more attractive and infectious works.The article mainly elaborates on the integration value of visual psychological communication and clothing design,and proposes application paths for visual psychological communication such as patterns,text,fabrics,colors,etc.It explains the development direction of clothing design,such as establishing clothing brands and reflecting social roles,for reference by relevant personnel.

关 键 词：视觉心理传达 服装设计 大众审美 

分 类 号：J523.5[艺术—艺术设计]