乡村振兴背景下“非遗竹编”在包装与展示中的应用  

Application of“non-heritage bamboo weaving”in packaging and display in the context of rural revitalization

作　　者：李苏 张耘梓 黄佳丽 王璐 陈欣欣 Li Su;Zhang Yunzi;Huang Jiali;Wang Lu;Chen Xinxin(School of Media and Design,Nantong Institute of Technology,Nantong 226002,China)

机构地区：[1]南通理工学院传媒与设计学院,江苏南通226002

出　　处：《纺织报告》2025年第3期91-93,共3页

基　　金：江苏省大学生创新创业训练计划项目“乡村振兴背景下‘非遗竹编’在包装与展示中的应用”(202412056030Y)。

摘　　要：在乡村振兴国家战略背景下,文章深入探讨了“非遗竹编”传统手工艺在包装设计与展示艺术中的创新应用,通过对竹编工艺的历史沿革、技艺特点以及当前市场需求的综合分析,揭示了其在现代包装设计与展示艺术中的独特魅力与潜在价值,不仅阐述了竹编工艺在传承与保护传统文化方面的重要作用,还进一步探讨了其在促进乡村经济发展、提升乡村文化软实力等方面的积极作用。In the context of the national strategy of rural revitalization,this paper explores the innovative application of the traditional handicraft of“non-heritage bamboo weaving”in packaging design and display art.Through a comprehensive analysis of the historical development,technical characteristics and current market demand of bamboo weaving craft,its unique charm and potential value in modern packaging design and display art are revealed.It not only elaborates the important role of bamboo weaving craft in the inheritance and protection of traditional culture,but also further discusses its positive role in promoting rural economic development and enhancing the soft power of rural culture.

关 键 词：乡村振兴 “非遗竹编” 包装设计 展示艺术 文化传承 

分 类 号：TB482[一般工业技术—包装工程]