体验经济背景下连南瑶族扎染活态传承路径探索  

Exploration of the paths of living inheritance of Liannan Yao tie-dyeing under the background of experience economy

作　　者：杨晓丽 Yang Xiaoli(College of Art and Design,Guangdong Polytechnic,Foshan 428041,China)

机构地区：[1]广东职业技术学院艺术设计学院,广东佛山428041

出　　处：《纺织报告》2025年第3期132-136,共5页

基　　金：2022年度广东省哲学社会科学规划项目(GD22XYS20)。

摘　　要：基于体验经济时代的产品设计趋势,文章探讨非遗传承从聚焦产品到聚焦体验、从复刻传统到活态传承、从束之高阁到日常生活,探究体验经济背景下瑶族扎染传承处境与机遇,以连南瑶族扎染活态传承为切入点,总结出连南瑶族扎染具有鲜明的民族性和地域特征,探索连南瑶族扎染生活化、品牌化、体验化活态传承路径。Based on the trend of product design in the era of experience economy,this article explores the intangible cultural heritage from focusing on products to focusing on experience,from replicating tradition to dynamic inheritance,and from being shelved to daily life,explores the situation and opportunities of Yao tie-dying inheritance under the background of experience economy.Taking the living inheritance of Liannan Yao tie-dyeing as the starting point,it summarizes the distinct ethnic and regional characteristics of Liannan Yao tie-dyeing,and explores its living inheritance path of life,brand and experience.

关 键 词：体验经济 瑶族扎染 活态传承 用户体验设计 

分 类 号：J523.1[艺术—艺术设计] J523.2