新媒体技术环境下图书馆宣传推广策略  

Library publicity and promotion strategy under new media technology environment

作　　者：张伟 Zhang Wei(Guilin Library,Guangxi Zhuang Autonomous Region,Guilin 541001,China)

机构地区：[1]广西壮族自治区桂林图书馆,广西桂林市541001

出　　处：《塑料包装》2025年第2期100-102,114,共4页Plastics Packaging

摘　　要：现阶段,科技信息技术发展速度日益加快,在此形势下,新媒体技术随之出现,同时逐渐在各行各业中得到了广泛应用。在人们的学习生活中,图书馆发挥着尤为重要的作用,新时代背景下,图书馆也应与时俱进,丰富单纯的纸质版。当前,怎样借助新媒体技术开展图书馆宣传推广工作已成为各大图书馆值得深思的问题。对此,本文主要对新媒体技术环境下图书馆宣传推广策略进行了探讨,以供参考。At the present stage,the development speed of science and technology information technology is accelerating day by day,in this situation,new media technology appears,and gradually in all walks of life has been widely used.In people's study and life,the library plays a particularly important role.Under the background of the new era,the library should also keep pace with The Times and enrich the simple paper version.At present,how to use new media technology to carry out library publicity and promotion has become a problem worth thinking about in major libraries.In this regard,this paper mainly discusses the library publicity and promotion strategy under the new media technology environment for reference.

关 键 词：新媒体 图书馆 宣传推广 

分 类 号：G252[文化科学—图书馆学]