情感化设计视角下流行色系在动画场景设计中的运用分析  

Analysis of the Use of Popular Colors in Animation Scene Design from the Perspective of Emotional Design Analysis of Popular Colors in Animation Scene Design

作　　者：卢晶 傅毅璇 Lu Jing;Fu Yixuan(Wuhan Textile University)

机构地区：[1]武汉纺织大学

出　　处：《色彩》2025年第2期26-28,共3页Color

摘　　要：本文以三部具有色彩美感的动画影片中的场景设计为例,基于唐纳德·诺曼提出的情感化设计三层次理论,从动画场景设计配色的视角分析三部动画影片场景设计中时尚色系运用背后的配色逻辑,明确其对于目标受众群体以及动画作品本身分别具有的意义与作用,即流行色系的运用有助于动画作品进行跨年龄的传播、阶段性叙事以及帮助观众进一步融入剧情,并在此基础上针对运用时尚色系进行动画场景配色设计,总结出了动画场景配色设计策略,即把握好色彩的心理与生理影响,色系运用要辅助影片叙事,色彩要能揭示影片主旨。This paper examines the scene design of three animated films through the lens of color aesthetics,utilizing Donald Norman's three-level theory of emotional design.It analyzes the color logic behind the application of fashionable colors in animation scene design,focusing on color matching.The study clarifies the significance and role of such color use for target audience groups and the animation works themselves:the employment of popular colors facilitates cross-age communication and narrative staging in animation,enhancing audience immersion in the plot.Building on this,the paper summarizes a strategy for using fashionable colors in animation scene color design,which includes understanding the psychological and physiological impact of colors,ensuring that color use aids film narrative,and that color reveals the film's main theme.

关 键 词：情感化设计 动画场景 流行色系 多巴胺色系 马卡龙色系 美拉德色系 

分 类 号：J954[艺术—电影电视艺术]