色彩在平面设计中的视觉冲击与信息传达——以《纽约客》封面设计为例  

The Visual Impact and Information Transmission of Color in Graphic Design:A Case Study of the Cover Design of"The New Yorker"

作　　者：于坤平 张华斌[1] Yu Kunping;Zhang Huabin(Changchun Normal University)

机构地区：[1]长春师范大学

出　　处：《色彩》2025年第2期47-49,共3页Color

基　　金：本课题由长春师范大学研究生创新项目资助《冰雪文化在东北民俗文创产品设计中的应用研究》(项目编号:YJSCX2024093)。

摘　　要：《纽约客》是1925年由哈罗德•W•罗斯和简•格兰特创办的美国知识文艺杂志,以优质写作与严谨编辑闻名,内容涵盖政治、文化等多领域及各类文学作品。色彩在平面设计中至关重要,能增强视觉冲击、传达信息情感。《纽约客》封面因独特的色彩运用,成为研究色彩作用的典型案例。本文分析其色彩策略,探讨对比度、饱和度、明度等如何增强视觉冲击、突出主题、构建信息层次,研究色彩的情感表达,揭示不同色彩搭配传达的丰富情感文化内涵。研究发现,《纽约客》封面色彩设计提升了读者关注度,塑造了独特品牌形象,对平面设计行业影响深远。最后,本文总结研究局限,提出未来研究方向,为设计师色彩运用提供实践启示。Founded in 1925 by Harold W.Ross and Jane Grant,"The New Yorker"is an American intellectual and literary magazine known for its quality writing and rigorous editing,covering politics,culture and other fields as well as various literary works.Color is very important in graphic design,which can enhance visual impact and convey information emotion.The cover of"The New Yorker",because of its unique use of color,has become a typical case of studying the role of color.This paper analyzes its color strategy,discusses how contrast,saturation and brightness enhance visual impact,highlight the theme and construct information level,studies the emotional expression of color,and reveals the rich emotional cultural connotation conveyed by different color combinations.The study found that the cover color design of"The New Yorker"increased readers'attention,created a unique brand image,and had a profound impact on the graphic design industry.Finally,this paper summarizes the limitations of the research,proposes the future research direction,and provides practical inspiration for designers to use color.

关 键 词：色彩 平面设计 视觉冲击 信息传达 封面设计 《纽约客》 

分 类 号：J524[艺术—艺术设计]