色彩在文化创意产品设计中的作用及情感表达研究  

Research on the Role and Emotional Expression of Color in Cultural and Creative Product Design

作　　者：卢春[1] Lu Chun(Jiaxing Vocational and Technical College)

机构地区：[1]嘉兴职业技术学院

出　　处：《色彩》2025年第2期66-68,共3页Color

摘　　要：本文探讨色彩在文化创意产品设计中的作用及情感表达。通过分析色彩的物理属性、情感属性和象征意义,阐述了色彩在提升产品视觉吸引力、彰显产品个性、融入文化内涵和增强品牌记忆等方面的重要作用。研究发现色彩可通过暖色调与撞色传递活力、低纯度色彩塑造优雅、自然色调营造亲和感、冷色调渲染理性等方式实现丰富的情感表达,从而提升文创产品的设计价值和文化内涵。This article explores the role and emotional expression of color in cultural and creative product design.By analyzing the physical,emotional,and symbolic properties of color,the important role of color in enhancing product visual appeal,highlighting product personality,integrating cultural connotations,and enhancing brand memory is elucidated.Research has found that colors can convey vitality through warm tones and contrasting colors,create elegance through low purity colors,create affinity through natural tones,and render rationality through cool tones,thus enhancing the design value and cultural connotation of cultural and creative products.

关 键 词：色彩属性 文创产品 情感表达 视觉设计 

分 类 号：TB472[一般工业技术—工业设计]