乡村振兴视域下旅游社区治理现代化:科学内涵、关键议题与战略路径  

Modernization of tourism community governance in the perspective of rural revitalization:Scientific connotations,key issues and strategic paths

作　　者：王金伟 陆林 徐虹[4] 徐冬 刘佳[6] 陈泓文 杨学儒[8] 李志飞[9] 涂红伟 阮文奇 李洪鑫 黄成昆 赵洁 曾馨莹 Wang Jinwei;Lu Lin;Xu Hong;Xu Dong;Liu Jia;Chen Hongwen;Yang Xueru;Li Zhifei;Tu Hongwei;Ruan Wenqi;Li Hongxin;Huang Chengkun;Zhao Jie;Zeng Xinying(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;School of Geography and Tourism,Anhui Normal University,Wuhu 241000,China;College of Tourism and Service Management,Nankai University,Tianjin 300350,China;School of Tourism and Culinary Science,Yangzhou University,Yangzhou 225127,China;College of Management,Ocean University of China,Qingdao 266100,China;School of Tourism,Nanchang University,Nanchang 330031,China;College Economics&Management,South China Agricultural University,Guangzhou 510642,China;School of Tourism Management,Hubei University,Wuhan 430062,China;College of Tourism,Huaqiao University,Quanzhou 362021,China;School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024 [2]中国科学院地理科学与资源研究所,北京100101 [3]安徽师范大学地理与旅游学院,芜湖241000 [4]南开大学旅游与服务学院,天津300350 [5]扬州大学旅游烹饪学院,扬州225127 [6]中国海洋大学管理学院,青岛266100 [7]南昌大学旅游学院,南昌330031 [8]华南农业大学经济管理学院,广州510642 [9]湖北大学旅游学院,武汉430062 [10]华侨大学旅游学院,泉州362021 [11]中山大学旅游学院,广州510275

出　　处：《中国生态旅游》2025年第1期1-18,共18页Journal of Chinese Ecotourism

基　　金：国家自然科学基金项目(42371267);国家社会科学基金项目(23BGL170)。

摘　　要：乡村振兴视域下,旅游社区治理现代化成为推动农业农村现代化和全面振兴发展的关键环节。乡村旅游社区治理不仅是实现乡村有效治理的重要内容,更是关乎乡村振兴目标达成的核心问题。在新时代背景下,乡村旅游社区治理呈现出多元主体参与、多重价值功能兼具的特征,其演化特征显著,包括村民主体地位的凸显、乡村文化建设的繁荣、绿色治理理念的突出以及治理方式的智能化转变。然而,当前乡村旅游社区治理面临诸多挑战,如治理堕距的存在、理论困境的制约以及现实问题的困扰,这些问题严重影响了乡村旅游社区的可持续发展。文章深入探讨了乡村振兴视域下乡村旅游社区治理现代化的理论机理与路径探索,研究发现:(1)乡村旅游社区治理体系建构是治理现代化的基础,涵盖治理要素整合、结构搭建与制度完善;(2)构建治理共同体,实现多元主体协同共治,是乡村旅游社区治理的本质要求;(3)乡村旅游社区治理面临制度、文化、公平及环保等多方面问题,需采取有效措施应对;(4)乡村旅游社区治理的重点与任务应聚焦制度、科技、文化、人才4个方面,以提升治理效能与社区发展活力。研究不仅有助于进一步深化对乡村振兴视域下旅游社区治理现代化相关问题的理论阐释,而且也能为相关管理者制定产业政策和发展战略提供决策参考,助力乡村振兴战略的有效推进以及乡村旅游社区治理体系和治理能力的现代化建设。In the context of rural revitalization,the modernization of tourism community governance has become a key factor in advancing agricultural and rural modernization and achieving comprehensive revitalization.The governance of rural tourist communities is not only an important part of achieving effective rural governance,but also a core issue for achieving the goal of rural revitalization.In the new era,rural tourist communities governance shows the characteristics of multi-subject participation and multiple value functions.Its significant changes include the prominent position of villagers,the prosperity of rural cultural construction,the prominent concept of green governance,and the intelligent transformation of governance modes.However,the governance of rural tourist communities is facing many challenges,such as the existence of governance gap,the constraints of theoretical difficulties,and the troubles of practical problems,which seriously affect the sustainable development of rural tourist communities.This paper explores the theoretical mechanism and path exploration of the modernization of rural tourist community governance under the perspective of rural revitalization.The research finds that:(1)the construction of the governance system of rural tourist communities is the foundation of governance modernization,covering the integration of governance elements,structural construction,and institutional improvement.(2)Building a governance community and achieving the joint governance of multiple subjects is the essential requirement of rural tourist community governance.(3)The governance of rural tourist communities faces problems in many aspects such as system,culture,fairness,and environmental protection,and effective measures need to be taken to cope with them.(4)The focus and tasks of rural tourist community governance should focus on four aspects:system,technology,culture,and talent,in order to improve the effectiveness of governance and the vitality of community development.Through the research,we can not onl

关 键 词：乡村振兴 乡村旅游 乡村治理 治理制度 公共管理 

分 类 号：F592.7[经济管理—旅游管理]