演化博弈视角下社会组织在乡村旅游开发中的协调效用分析  

Analysis of coordination utility of social organizations in rural tourism development under the perspective of evolutionary game theory

作　　者：胡芬[1,2] 陈琪 Hu Fen;Chen Qi(College of Tourism,Hubei University,Wuhan 430062,China;Hubei Key Research Center for Humanities and Social Sciences in Tourism Development and Management,Wuhan 430062,China)

机构地区：[1]湖北大学旅游学院,武汉430062 [2]湖北省人文社科重点研究基地旅游开发与管理研究中心,武汉430062

出　　处：《中国生态旅游》2025年第1期68-84,共17页Journal of Chinese Ecotourism

基　　金：国家社会科学基金项目(18BGL227)。

摘　　要：乡村旅游开发是一个涉及多元利益主体的复杂系统工程,而社会组织在多方主体的演化博弈中可以发挥协调作用。通过构建政府、旅游企业和社区居民三方博弈模型,选择社会组织发挥协调作用的均衡点进行仿真分析后发现:(1)政府支持、旅游企业合作、社区居民参与的策略组合是乡村旅游开发的最优选择,但因利益诉求差异难以自发实现政府、旅游企业、社区居民三方的深度合作,必须依赖于社会组织在其中的协调作用;(2)社会组织的协调作用可通过反馈系数衡量,其效用受政策环境支持程度及自身协调服务针对性和有效性影响;(3)作为关键调节者和利益平衡者,社会组织可通过倡导与落实政策、促进信息交流与合作、引导企业合理分配利益及提升社区参与意识等方式发挥协调作用促进政府、旅游企业和社区居民之间达成共识与合作,规范各方行为,优化整体乡村旅游开发环境。Rural tourism development is a complex system involving multiple subjects of interest,and social organisations can play a coordinating role in the process of evolutionary game.By constructing a tripartite game model of the government,tourism enterprises and community residents,and selecting the equilibrium point where social organisations play a coordinating role,we find that:(1)the strategic combination of government support,cooperation of tourism enterprises and participation of community residents is the optimal choice of rural tourism development,but it is difficult to realise the in-depth cooperation spontaneously between the government,tourism enterprises and community residents due to the differences in interests,and we have to rely on the coordination role of social organisations;(2)The coordinating role of social organisations can be measured by the feedback coefficient,and its effectiveness is affected by the degree of support from the policy environment as well as the relevance and effectiveness of their own coordinating services;(3)As the key regulators and balancers of interests,social organisations can play a coordinating role by advocating and implementing policies,facilitating the exchange of information and cooperation,guiding the enterprises to rationally distribute benefits,and enhancing the awareness of community participation to promote consensus and cooperation among the government,tourism enterprises and community residents,to regulate the behaviour of all parties,and to optimize the overall rural tourism development environment.

关 键 词：演化博弈理论 社会组织 乡村旅游开发 协调效用 反馈系数 

分 类 号：F592.7[经济管理—旅游管理]