乡村旅游精英公共服务动机对社区公民行为的影响机制——以程阳八寨为例  

The impact of rural tourism elite’s public service motivation on community citizenship behavior:A case study of Chengyang Villages

作　　者：徐少癸 郭阵 左逸帆 章牧[2] Xu Shaogui;Guo Zhen;Zuo Yifan;Zhang Mu(College of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou 350117,China;Shenzhen Tourism College,Jinan University,Shenzhen 518053,China;School of Physical Education,Shenzhen University,Shenzhen 518060,China)

机构地区：[1]福建师范大学文化旅游与公共管理学院,福州350117 [2]暨南大学深圳旅游学院,深圳518053 [3]深圳大学体育学院,深圳518060

出　　处：《中国生态旅游》2025年第1期85-99,共15页Journal of Chinese Ecotourism

基　　金：教育部人文社会科学研究一般项目(22YJC790183)。

摘　　要：乡村旅游精英在促进乡村旅游可持续发展,助力乡村振兴过程中发挥着至关重要的作用。基于自我决定理论,文章探讨乡村旅游精英公共服务动机对社区公民行为的影响,并分析责任知觉在这一影响过程中的中介效应,以及组织支持在整个影响机制中的调节效应。结果表明:(1)乡村旅游精英的公共服务动机对社区公民行为有正向影响。(2)乡村旅游精英的责任知觉在其公共服务动机与社区公民行为之间起部分中介作用,具体表现为乡村旅游精英公共服务动机正向影响责任知觉,而责任知觉又正向影响社区公民行为。(3)组织支持调节公共服务动机与责任知觉之间的关系,以及通过责任知觉调节了公共服务动机与社区公民行为之间的关系。当组织支持较高时,乡村旅游精英的公共服务动机对社区公民行为的影响减弱,同时,对责任知觉的正向作用更强。文章丰富了公共服务动机的解释,为管理乡村旅游精英提供了有益参考。Rural tourism elites play a crucial role in promoting the sustainable development of rural tourism and facilitating rural revitalization.Based on self-determination theory,this study explores the influence of public service motivation among rural tourism elites on community citizenship behavior,and analyzes the mediating effect of felt obligation within this influence process,as well as the moderating effect of organizational support within the overall influence mechanism.The results indicate that:(1)public service motivation has a positive impact on community citizenship behavior.(2)Felt obligation partially mediates the relationship between public service motivation and community citizenship behavior.This is evidenced by the positive effect of public service motivation on felt obligation,which in turn positively affects community citizenship behavior.(3)Organizational support moderates both the direct relationship between public service motivation and felt obligation,and the mediated pathway through felt obligation to community citizenship behavior.When organizational support is higher,the effect of public service motivation on community citizenship behavior is weaker,whereas its positive effect on felt obligation is stronger.In addition to enriching the literature in the field of public service motivation,this study provides useful insights for the management of rural tourism elites.

关 键 词：公共服务动机 社区公民行为 责任知觉 组织支持 乡村旅游精英 乡村旅游 

分 类 号：F592.7[经济管理—旅游管理]