传统村落舒适物集聚度对游客情感的影响  

The influence of amenities agglomeration in traditional villages on tourists’emotions

作　　者：闫海燕[1] 董蕊 何艳冰[1] 祁剑青 李璐纳 Yan Haiyan;Dong Rui;He Yanbing;Qi Jianqing;Li Luna(School of Architectural&Artistic Design,Henan Polytechnic University,Jiaozuo 454000,China)

机构地区：[1]河南理工大学建筑与艺术设计学院,焦作454000

出　　处：《中国生态旅游》2025年第1期199-211,共13页Journal of Chinese Ecotourism

基　　金：教育部人文社会科学研究规划基金项目(23YJAZH171);教育部人文社会科学研究青年基金项目(24YJCZH230);河南省高等学校哲学社会科学创新人才支持计划(2023-CXRC-05);河南省高校中华优秀传统文化传承发展专项课题(2023-WHZX-28)。

摘　　要：传统村落作为乡村旅游中的独特形态,分析其舒适物集聚度与游客情感的关系,有助于提升旅游体验并为旅游发展决策提供支持。文章从游客感知视角,运用扎根理论的编码方法,对传统村落舒适物的类型进行构建,利用区位熵、情感值计算、Getis-Ord Gi*和灰色关联分析方法,探讨传统村落舒适物集聚度对游客情感的影响。结果表明:(1)传统村落舒适物的类型由文化、生态、产业、人才、组织舒适物构成。(2)在积极情感热点区和消极情感冷点区中,生态舒适物集聚度高的传统村落数量最多;而在积极情感冷点区和消极情感热点区中,产业舒适物集聚度高的传统村落数量最多。(3)在文化、人才、组织舒适物集聚的县域中,积极情感主要分布在冷点区,消极情感主要分布在热点区,而在生态舒适物集聚的县域中,情感分布特征相反;在产业舒适物集聚的县域中,积极和消极情感均主要分布在热点区。(4)传统村落舒适物集聚度与游客积极和消极情感具有较强的关联性,文化和产业舒适物是影响游客积极和消极情感的主要因素。文章根据游客情感空间特征,从鼓励发展型、适度发展型、稳定发展型和不适发展型的角度提出发展建议,为传统村落的保护与旅游可持续发展提供了参考。As a unique form of rural tourism,analyzing the relationship between the concentration of amenities agglomeration and tourists'emotions in traditional villages can help to enhance the tourism experience and provide support for tourism development decisions.From the perspective of tourists’perception,with the help of grounded theory to construct the types of amenities in traditional villages,using location entropy,emotion value calculation,Getis-Ord Gi*,and gray correlation analysis methods to explore the influence of traditional village amenities agglomeration on tourists’perception.The results show that:(1)the types of amenities in traditional villages consist of cultural,ecological,industrial,talent,and organizational amenities.(2)The number of traditional villages with a high concentration of ecological amenities is the largest in the positive emotional hotspots and negative emotional cold spots;while the number of traditional villages with a high concentration of industrial amenities is the largest in the positive emotional cold spots and negative emotional hotspots.(3)In counties where cultural,talent,and organizational amenities are agglomerated,positive emotions are mainly distributed in cold spots,and negative emotions are mainly distributed in hot spots,while in counties where ecological amenities are agglomerated,the distribution of emotions has the opposite characteristics;in counties where industrial amenities are agglomerated,both positive and negative emotions are mainly distributed in hot spots.(4)There is a strong correlation between the agglomeration of traditional village amenities and the tourists’positive and negative emotions,cultural and industrial amenities are the main factors influencing the tourists’positive and negative emotions.Based on the spatial characteristics of tourists’emotions,the study puts forward suggestions for development from the perspectives of encouraging development,suitable development,stable development,and inapplicable development,providing a reference for

关 键 词：传统村落 舒适物 集聚水平 游客情感 乡村旅游 

分 类 号：F592.7[经济管理—旅游管理]