基于感性工学的VR头显形态灰关联度研究  

Research on Gray Correlation Degree of VR Head Mounted Display Modeling Based on Kansei Engineering

作　　者：陈昕[1] 张楠 

机构地区：[1]深圳大学艺术学部美术与设计学院

出　　处：《创意与设计》2025年第2期29-38,共10页Creation and Design

基　　金：教育部人文社会科学研究青年基金项目(24YJCT60014);深圳大学高水平大学三期建设“高水平成果培育项目”(24GSPCG09)。

摘　　要：如今,VR头戴显示器在消费市场及专业领域日益普及,如何优化其外观形态设计,使其精准契合用户多元的情感诉求,成为亟待解决的关键问题。本研究基于感性工学理论和灰关联分析法,收集和筛选VR头戴显示器样本及感性词汇,将VR头戴显示器的形态要素进行拆解,运用因子分析及聚类分析对样本的各类形态因素和感性词汇关系建立数据关联性,利用灰关联模型对VR头戴显示器的各个设计元素在不同感性词汇下的重要性进行排序。分别对3组感性词汇进行灰关联分析,得出词汇语境下的设计要素重要性排序。当涉及到用户需求的产品设计时,该方法可以给予设计师有价值的数据作为参考。此外,基于感性工学的虚拟现实头戴式显示器形态要素拆分设计,有助于降低已不再符合用户感性思维标准的形态对后续结果产生负面影响。这一方法不仅提高了VR头戴显示器形态设计的效率,而且可以更好地满足用户心理需求。Nowadays,VR head-mounted displays are becoming more and more popular in the consumer market and the professional field.How to optimize its appearance and form design to make it accurately fit the diversified emotional demands of users has become a key issue to be solved urgently.Based on the theory of Kansei engineering and gray correlation analysis,this study collected and screened the samples of VR head-mounted displays and perceptual vocabulary.We then disassembled the styling elements of the VR head-mounted displays,established data correlation between various styling factors and perceptual vocabulary using factor analysis and cluster analysis,and obtained the importance ranking of the styling elements of VR head-mounted displays under different perceptual vocabularies by applying the gray correlation model.Gray correlation analysis of each of the three sets of perceptual vocabularies yielded a ranking of the importance of the design elements in their respective lexical contexts.This method can be used for user demand-oriented product design,providing reference data for designers.The split design of VR head-mounted display styling elements based on Kansei engineering can help avoid the influence of styling that is no longer accepted by users on subsequent results.It can also improve the efficiency of VR head-mounted display styling design while better matching the psychological needs of users.

关 键 词：形态意象 感性工学 VR头戴显示器 灰色关联分析 

分 类 号：TB472[一般工业技术—工业设计]