图书馆阅读推广活动的创新策略与效果评估  

Innovative Strategies and Effectiveness Evaluation of Library Reading Promotion Activities

作　　者：郭佳丽 Jiali Guo(Jining Normal University,Ulanqab,Inner Mongolia 012000)

机构地区：[1]集宁师范学院,内蒙古乌兰察布012000

出　　处：《教育教学研究前沿》2025年第4期126-128,共3页Frontiers of Education and Teaching Research

摘　　要：随着信息时代的到来,图书馆面临着读者阅读兴趣下降的挑战。因此,采取创新策略以推广阅读变得至关重要。本研究旨在探讨有效的图书馆阅读推广策略,并对其效果进行评估。通过对已有文献的回顾和分析,确定了三项核心阅读推广策略。随后,采用问卷调查和实地观察的方法,对某市图书馆进行了为期六个月的策略实施跟踪研究。结果显示,通过这些策略的实施,读者的参与度及满意度得到显著提升,特别是数字化资源的引入大大增加了读者的访问量和阅读时间。效果评估表明,图书馆阅读推广活动应注重多样性和个性化,与时俱进地融入技术应用,同时加强对读者反馈的关注,以便持续改进阅读推广的质量和效率。本研究为图书馆提供了具体的阅读推广方法,并为其效果评估提供了参考依据。With the advent of the information age,libraries are facing the challenge of declining reader interest in reading.Therefore,adopt⁃ing innovative strategies to promote reading has become crucial.This study aims to explore effective strategies for promoting library reading and evaluate their effectiveness.Through a review and analysis of existing literature,three core reading promotion strategies have been iden⁃tified.Subsequently,a six-month strategy implementation tracking study was conducted on a library in a certain city using questionnaire surveys and field observations.The results show that through the implementation of these strategies,reader engagement and satisfaction have been significantly improved,especially with the introduction of digital resources greatly increasing reader traffic and reading time.The effectiveness evaluation shows that library reading promotion activities should focus on diversity and personalization,integrate technological applications in a timely manner,and strengthen attention to reader feedback in order to continuously improve the quality and efficiency of reading promotion.This study provides specific reading promotion methods for libraries and serves as a reference for evaluating their effectiveness.

关 键 词：图书馆阅读推广 创新策略 效果评估 

分 类 号：G252[文化科学—图书馆学]