新内生发展理论视角下多主体何以促进乡村旅游高质量发展?——来自浙江省8市16村样本的实证  

How Multiple Subjects Promote the High-quality Development of Rural Tourism from the Perspective of New Endogenous Development Theory:An Empirical Study Based on Samples from 16 Villages in 8 Cities in Zhejiang Province

作　　者：李秋成 刘鑫 管婧婧 王亚新 项国鹏 LI Qiucheng;LIU Xin;GUAN Jingjing;WANG Yaxin;XIANG Guopeng(School of Tourism and Urban-Rural Planning,Zhejiang Gongshang University,Hangzhou 310018,China)

机构地区：[1]浙江工商大学旅游与城乡规划学院,浙江杭州310018

出　　处：《旅游导刊》2025年第2期1-34,共34页Tourism and Hospitality Prospects

基　　金：国家社会科学基金一般项目“共同体视域下乡村旅游地多主体生态价值共创的动能机制与路径研究”(项目编号:24BGL141);国家自然科学基金面上项目“多主体协同下核心旅游企业参与乡村社区治理的实现机制研究”(项目编号:72472141)共同资助。

摘　　要：推动乡村旅游高质量发展是全面推进乡村振兴战略的重要路径。本文基于新内生发展理论,从多主体协同和内外联动视角,构建乡村旅游多维度高质量发展理论模型,并基于浙江省8市16村的调研数据样本(N=1126)进行定量实证研究。通过SmartPLS4.0软件的结构方程模型分析,发现:(1)旅游企业运营、当地社区参与度以及政府政策支持对乡村旅游的经济、社会、生态及文化等多维度高质量发展均有显著的正向影响;(2)乡村运营机制通过带动当地社区参与共同促进乡村旅游的高质量发展;(3)政府的政策支持能够有效推动乡村内部社区参与及旅游公司的运营介入。本文为乡村旅游高质量发展的政策设计与实践创新提供了理论依据与实践参考。Promoting the high-quality development of rural tourism is a crucial path to fully realizing the rural revitalization strategy.Based on New Endogenous Development Theory,this paper constructs a theoretical model for the multidimensional high-quality development of rural tourism from the perspective of multi-actor collaboration and internal-external linkages.A quantitative empirical study is conducted based on survey data from 16 villages in 8 cities in Zhejiang Province(N=1,126).Using structural equation modeling with SmartPLS 4.0 software,the study finds:(1)The operation of tourism enterprises,local community involvement,and government policy support all have a significant positive impact on the economic,social,ecological,and cultural dimensions of high-quality rural tourism development.(2)Rural operational mechanisms drive local community participation,jointly promoting the high-quality development of rural tourism.(3)Government policy support effectively promotes internal community involvement and the operational engagement of tourism companies in rural areas.This paper provides a theoretical basis and practical reference for the policy design and innovative practices of high-quality rural tourism development.

关 键 词：新内生发展 乡村旅游 高质量发展 社区参与 乡村运营 

分 类 号：F59[经济管理—旅游管理]