何以连接?互联网媒介场景域的连接实践与价值塑造  

How to Connect?The Practice of Connection and Value Shaping in Internet Media Scene Spheres

作　　者：孙宇 SUN Yu

机构地区：[1]对外经济贸易大学中国语言文学学院国际新闻与传播系,北京100029

出　　处：《学习与实践》2025年第4期131-140,共10页Study and Practice

基　　金：对外经济贸易大学中央高校基本科研业务费专项资金资助项目(项目编号:24QD09)。

摘　　要：在智能技术的驱动下,互联网媒介开启了继内容域、关系域之后的全新阶段——场景域。当前,互联网媒介更加凸显智能化和场景化逻辑,重点塑造人的场景体验,对社会的影响也更加广泛。从连接结构来看,互联网媒介构建了智能场景网络,主要呈现为物与物的连接、个体与物的连接、个体与个体的连接三种连接结构。从实践状态来看,互联网媒介生成了万物互联生态体系,体现出立体场景中的连接、拟真实场景的叠加式连接、存在即连接及预测式连接等特征。从价值塑造来看,场景域正引起人与社会的深度媒介化,加快社会空间与逻辑的重构,不断促进主体向“媒介人”的全面过渡。Driven by intelligent technology,the Internet media has opened a brand new stage after the content sphere and the relationship sphere:the scene sphere.In the stage of scene sphere,the Internet media highlights the logic of intelligence and scenario more,focuses on shaping the scene experience of people,and has a wider impact on society.From the viewpoint of connection structure,the Internet media has constructed an intelligent scene network,which is mainly presented as three kinds of connection structures:object-to-object connection,individual-to-object connection,and individual-to-individual connection.From the viewpoint of practice state,the Internet media generates the Internet of Everything ecosystem,which embodies the connection in three-dimensional scene,the superimposed connection of the proposed real scene,the existence-as-connection,and the predictive connection and other characteristics.From the perspective of value shaping,the scene sphere is causing the deep mediatisation of people and society,accelerating the reconstruction of social space and logic,and continuously promoting the comprehensive transition of the subject to the‘mediator’.

关 键 词：互联网媒介 媒介化社会 场景域 智能媒介 

分 类 号：G206[文化科学—传播学]