新媒体视角下非物质文化遗产“走出去”策略研究——以珠海非物质文化遗产对外译介和传播为例  

Research on the "Going Global" Strategy of Intangible Cultural Heritage from the Perspective of New Media—A Case Study of the Translation and Dissemination of Zhuhai's Intangible Cultural Heritage

作　　者：褚天霞[1] CHU Tianxia(Guangdong Polytechnic of Science and Technology,Zhuhai Guangdong,519090,China)

机构地区：[1]广东科学技术职业学院,广东珠海519090

出　　处：《文化创新比较研究》2025年第11期41-45,共5页Comparative Study of Cultural Innovation

基　　金：珠海市2024年度哲学社会科学规划课题“新媒体视角下珠海非物质文化遗产对外译介与传播研究”(项目编号:2024GJ074)阶段性研究成果之一;2022年度广东省教育厅继续教育质量提升工程建设类项目,社区教育示范基地“岭南非遗文化传承与创新社区教育示范基地”(项目编号:JXJYGC2022GX324)阶段性研究成果之一。

摘　　要：珠海是中国古代“海上丝绸之路”的重要通道,是近代中西方文化交流的走廊。同时,珠海正在力争建设成为“21世纪海上丝绸之路”的重要枢纽。因此,做好珠海非物质文化遗产的对外译介和传播工作,有助于深化珠海对外文化合作交流,增强文化战略意识,将珠海打造成为一个具有深厚文化底蕴的现代化国际化新特区。随着新媒体技术的发展,珠海非遗有了更多走出国门的机会和渠道。该文通过梳理新媒体视角下非遗对外译介和传播方面的研究,对珠海非遗对外译介和传播现状展开调查,探索新媒体视角下珠海非遗对外译介和传播的策略,助力珠海非遗“走出去”,增强本土文化软实力。Zhuhai was an important passage of the ancient"Maritime Silk Road"and a corridor for cultural exchanges between China and the West in modern times.Currently,Zhuhai is striving to become a key hub of the"21st Century Maritime Silk Road".Therefore,doing a good job in the translation and dissemination of Zhuhai's intangible cultural heritage(referred to as"ICH"in the text)to the outside world is conducive to deepening cultural cooperation and exchanges with foreign countries,enhancing cultural strategic awareness,and building Zhuhai into a modern and international new special economic zone with profound cultural heritage.With the development of new media technology,Zhuhai's ICH has more opportunities and channels to go global.This article,by reviewing the research on the translation and dissemination of ICH from the perspective of new media,investigating the current situation of the translation and dissemination of Zhuhai's ICH to the overseas world,and explores strategies for the translation and dissemination of Zhuhai's ICH from the perspective of new media,in order to help Zhuhai's ICH"go global"and enhance the soft power of local culture.

关 键 词：新媒体视角 非物质文化遗产 珠海非遗 对外译介 国际传播 策略研究 

分 类 号：G127[文化科学]