悬赏广告成约规则的解释论择定——基于权义配置不利于广告人的分析  

Interpretative Determination of Contract Formation Rules for Reward Advertisements--An Analysis Based on the Allocation of Rights and Obligations Unfavorable to the Advertiser

作　　者：雷秋玉 LEI Qiuyu(Law School,Guangxi Normal University,Guilin 541004,Guangxi,China)

机构地区：[1]广西师范大学法学院,广西桂林541004

出　　处：《扬州大学学报(人文社会科学版)》2025年第2期51-63,共13页Journal of Yangzhou University(Humanities and Social Sciences Edition)

基　　金：国家社科基金重点项目“民法典实质债法规范体系研究”(22AFX015)。

摘　　要：在悬赏广告成约纠纷的各种解释论中,单方行为说与嗣后承诺说较有利于相对人,意思实现说较有利于广告人。究竟应采何种解释论,难有定论。解决此问题首先应类比悬赏广告规则的解释规则,并借助有机会排除风险者自担风险规则,推衍出悬赏广告解释论权义配置不利于广告人规则。其次藉由权义配置不利于广告人规则确立悬赏广告规则解释论:单方行为说在解决悬赏广告合同成约障碍问题上,具有明显的解释论优势;其他解释论在可促成悬赏广告合同的前提下,亦具可适用性。Among various interpretative theories regarding disputes over the formation of reward advertisement contracts,the unilateral act theory and subsequent promise theory tend to favor the counter party,while the declaration theory tends to favor the advertiser.There remains no definitive conclusion as to which interpretative approach should be adopted.To resolve this issue,it is first necessary to analogize the interpretive rules of reward advertisement regulations and derive,through the principle that those who have the opportunity to exclude risks bear them themselves,a fundamental rule that the allocation of rights and obligations in the interpretation of reward advertisements disfavors the advertiser.Subsequently,this rights-obligations allocation principle should guide the establishment of interpretive rules for reward advertisements:the unilateral act theory demonstrates clear interpretative advantages in resolving contractual formation obstacles in reward advertisements,while other interpretative theories may also be applicable provided they can facilitate the establishment of reward advertisement contracts.

关 键 词：悬赏广告 成约纠纷 单方行为说 意思实现说 嗣后承诺说 

分 类 号：D923.6[政治法律—民商法学]