从接触到具身:数字叙事的阅读体验  

From Contact to Embodiment:The Reading Experience of Digital Narratives

作　　者：郑春晖 ZHENG Chunhui(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2025年第4期19-25,共7页Journal of Beijing Institute of Graphic Communication

基　　金：北京印刷学院项目“符号学视域下旧厂房改造博物馆空间的视觉感知与认知评估研究”(Ea202316)成果。

摘　　要：《出版业“十四五”时期发展规划》提出以出版强国建设为目标,数字技术赋能产业发展。从纸媒到电子书,从有声读物到数字叙事——如今以大数据、虚拟现实等技术为支撑的数字化发展正在重构阅读模式。通过对技术介入、叙事路径的泛媒介化以及读者具身认知等层面的探讨,突出数字叙事正在重塑人们的阅读习惯和认知模式。同时,以玛丽-劳尔·瑞安的数字叙事理论为基础,从文本架构、互动模式和隐喻构建三个层面分析具身阅读体验在理解和认知叙事内容方面的影响,突显了数字叙事设计在当代阅读文化中的重要地位。The 14th Five-Year Plan for the Development of the Publishing Industry proposes the goal of building a strong publishing nation,with digital technologies empowering the industry's growth.From print media to e-books,from audiobooks to digital narratives—today,the digitalization supported by technologies such as big data and virtual reality is reshaping reading patterns.This paper explores multiple dimensions,including the intervention of technology,the transmedial nature of narratives,and embodied cognition,highlighting how digital narratives are reshaping people's reading habits and cognitive models.Additionally,based on Marie-Laure Ryan's theory of digital narratives,this paper analyzes embodied reading experiences at three levels:text structure,interaction modes,and metaphor construction.It emphasizes the impact of embodied cognition on understanding and comprehending narrative content,underscoring the crucial role of digital narrative design in contemporary reading culture.

关 键 词：数字叙事 具身认知 泛媒介化 

分 类 号：G206.2[文化科学—传播学] G238