数字化连接与信息对齐对竞争优势的影响:大数据预测分析能力的中介作用  

The impact of digital connectivity and information alignment on competitive advantage:The mediating role of big data predictive analytics capability

作　　者：梁丽萍 刘潭飞 姚琳 雷李楠[2] LIANG Liping;LIU Tanfei;YAO Lin;LEI Linan(School of Management,Zhejiang University,Hangzhou 310058,China;International Business School,Zhejiang University,Haining 314400,China)

机构地区：[1]浙江大学管理学院,浙江杭州310058 [2]浙江大学国际联合商学院,浙江海宁314400

出　　处：《管理工程学报》2025年第3期28-43,共16页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金项目(71832013,72172140,72372147)。

摘　　要：在当前数字化潮流中,如何合理配置和利用数字技术以促进供应链的整合与协作,成为企业面临的新的机遇和挑战,也是企业获取竞争优势的关键途径。本文基于资源基础观,探讨供应链数字化连接与信息对齐通过大数据预测分析能力影响企业竞争优势的作用机制以及行业数字技术强度的调节作用。本文通过对293家制造企业的问卷调查和对国泰安数据库的行业数据进行实证分析,研究发现:数字化连接与信息对齐对企业竞争优势均有显著正向影响,且大数据预测分析能力在其中起部分中介作用;行业数字技术强度正向调节数字化连接、信息对齐二者与大数据预测分析能力和竞争优势之间的关系。研究从理论上揭示了跨组织数字化活动对企业竞争优势的影响,为供应链数字化和大数据预测分析能力研究做出贡献;同时,研究从实践角度明确企业应利用数字技术重塑供应链关系,为企业在数字化时代通过整合供应链获取竞争优势提供了重要的理论指导和管理启示。In the current digital economy era,strategically deploying and utilizing digital technologies such as the Internet of Things,blockchain,and digital platforms within a supply chain network presents both opportunities and challenges.This tactic serves as a pivotal avenue through which firms can gain competitive advantages and achieve high-quality growth.The primary objective of supply chain digitalization initiatives is to connect upstream and downstream organizations,enabling extensive real-time data exchange and information sharing,thereby fostering digital connectivity.Another goal is information alignment,which involves synchronizing infrastructure and resources across organizations to ensure the consistency of information flows.Meanwhile,crucial information about the business environment and customer behavior can be extracted by combining and analyzing the vast amounts of data generated and collected by digital technologies.Big data predictive analytics,which leverages statistical methods to forecast future trends by examining historical data,has become a powerful tool in strategic management by enhancing decision-making processes and operational efficiencies across various sectors.Previous studies have examined the impact of digital connectivity or information alignment on firm performance.However,research on the mechanism through which these factors create competitive advantage via big data predictive analytics capability-and the influence of the industrial technology environment on this process-remains limited.In response to the scholarly call for further investigation into the impact of digitalization on organizational performance from an interorganizational perspective,this study,grounded in the resource-based view,adopts the theoretical logic of“resources-capabilities-competitive advantage”.To conduct this research,a questionnaire survey was employed to collect data from Chinese manufacturing enterprises that are engaged in big data.Targeting mid-to-senior-level managers,the study received 293 valid

关 键 词：买方-供应商互动 数字化连接 信息对齐 大数据预测分析能力 行业数字技术强度 

分 类 号：F49[经济管理—产业经济] F272