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作 者:郑发辉 朱长龙 ZHENG Fa-hui;ZHU Chang-long(Jiangxi Jinggangshan National Nature Reserve Administration,Ji’an,Jiangxi 343600;Jinggangshan Nature Reserve Luofu Forestry,Ji’an,Jiangxi 343601)
机构地区:[1]江西井冈山国家级自然保护区管理局,江西吉安343600 [2]井冈山自然保护区罗浮林场,江西吉安343601
出 处:《安徽农业科学》2025年第8期125-128,共4页Journal of Anhui Agricultural Sciences
摘 要:井冈山国家级自然保护区在积极发展红色旅游的同时,应注重依托其丰富的森林景观资源发展生态旅游,争取形成红色旅游和绿色旅游相辅相成、共同发展的格局,以利于其旅游业的不断壮大。评价了井冈山保护区的总体资源特色,对其生态旅游开发进行了SWOT(优势、劣势、机遇和威胁)分析,并对其生态旅游开发对策进行了思考,指出应在保护性开发和注重社区参与的基础上,科学进行生态旅游形象定位,明确主要目标市场,合理设计生态旅游产品类型和精心规划四大生态旅游片区。While actively developing red tourism,Jinggangshan National Nature Reserve should focus on developing ecological tourism by relying on its rich forest landscape resources,and strive to form a pattern in which red tourism and green tourism complement each other and develop together,so as to facilitate the continuous growth of its tourism industry.The overall resource characteristics of Jinggangshan Reserve were evaluated,SWOT(strengths,weaknesses,opportunities and threats)analysis of its ecotourism development was conducted,and the countermeasures for its ecotourism development were considered,pointing out that the ecotourism image should be scientifically positioned,the main target markets should be clearly defined,the ecotourism product types should be reasonably designed,and the four ecotourism zones should be carefully planned on the basis of conservation development and community participation.
关 键 词:井冈山国家级自然保护区 红色旅游 生态旅游 旅游形象定位 生态旅游片区
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