短视频与直播融合:计算机技术在内容创作与传播中的创新应用  

Integration of short video and live streaming:innovative application of computer technology in content creation and dissemination

作　　者：蒋正权 JIANG Zhengquan(Guilin Normal College,Guilin,Guangxi 541199,China)

机构地区：[1]桂林师范高等专科学校,广西桂林541199

出　　处：《计算机应用文摘》2025年第9期248-250,共3页

基　　金：2023年度广西高校中青年教师科研基础能力提升项目:新媒体视域下“短视频+直播”助力广西乡村产业振兴研究(2023KY0977)。

摘　　要：人工智能、大数据分析和云计算等计算机技术的应用为内容创作者提供了更加高效和智能的创作工具。例如,人工智能可以通过自然语言处理和机器学习算法自动生成文章、新闻稿及视频内容,显著缩短了创作周期,降低了成本。此外,大数据技术使得内容创作者能够根据观众的偏好和行为数据定制个性化内容,提升了受众的参与感和满意度。在传播方面,互联网和社交媒体平台的普及使得信息传播的速度和范围得到了空前提升,传统的传媒模式正在向数字化、智能化转型。The application of computer technologies such as artificial intelligence,big data analysis,and cloud computing provides content creators with more efficient and intelligent creative tools.For example,artificial intelligence can automatically generate articles,press releases,and video content through natural language processing and machine learning algorithms,significantly shortening the creative cycle and reducing costs.In addition,big data technology enables content creators to customize personalized content based on audience preferences and behavioral data,thereby enhancing audience engagement and satisfaction.In terms of communication,the popularity of the Internet and social media platforms has made the speed and scope of information communication unprecedented.The traditional media model is transforming to digital and intelligent.

关 键 词：计算机技术 内容创作 内容传播 人工智能 智能化传播 数字化转型 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]