现代性的“裂隙”:一项中国式现代化语境下的乡村新媒介赋权实践——以云南D乡为例  

The“Fissures”of Modernity:A Case Study on Rural New Media Empowerment in the Context of Chinese-Style Modernization——The Case of D Township in Yunnan

作　　者：苏涛[1,2] 李冬冬 Su Tao;Li Dongdong(School of Literature,Yunnan Minzu University;the Public Opinion Center of Guangming Net)

机构地区：[1]云南民族大学文学院,云南昆明650504 [2]云南省广告与品牌研究院 [3]光明网奥情中心,广东深圳518000

出　　处：《新闻界》2025年第3期16-26,49,共12页

摘　　要：乡村振兴作为中国式现代化在当下中国乡村的具体实践,与国家现代化呈现出“同向而行”的发展趋势与特征。而许多主要依靠外力推动的中国乡村在其现代化进程中,必然还要面对物质和制度因素之外的种种张力与冲突。本文通过深入西南边疆D乡进行新媒介赋权乡村振兴行动实践,试图考察当现代化的新媒介技术嵌入到一个相对传统的社区时,与本地传统思想、观念之间所表现出来的张力关系。研究发现,D乡作为“直过区”的现实基础与现代化要求之间存在着一个大跨度的“断层”,这种断层不仅表露在物质性层面,更内隐于观念与文化维度,从而形成一种现代性的“裂隙”。而表现为分配、交换等观念维度的“裂隙”,所指向的正是中国式现代化的现实语境。As a concrete manifestation of Chinese-style modernization in contemporary rural China,rural revitalization aligns with the developmental trajectory and characteristics of national modernization.However,many rural areas,reliant primarily on external forces for modernization,inevitably encounter tensions and conflicts that extend beyond material and institutional factors.This study examines a rural revitalization initiative involving new media empowerment in D Township,located on China's southwestern frontier.By analyzing this case,the paper explores the frictions that arise when new media technologies—symbolizing modernization—are introduced into a relatively traditional community,confronting local beliefs and perceptions.The findings reveal a significant“fault line”between the realities of D Township as a direct-transition area(a region that moved directly from a primitive society to socialism,bypassing intermediate stages)and the imperatives of modernization.This gap extends beyond material conditions,permeating ideological and cultural dimensions,forming what can be described as a“fissure”of modernity.These fissures,particularly evident in concepts of distribution and exchange,reflect the broader realities and challenges of Chinese-style modernization.

关 键 词：中国式现代化 乡村新媒介 赋权 现代性 

分 类 号：G206[文化科学—传播学]