场景驱动下制造业产业升级机理:表现、动力与外部环境  

The Mechanism of Scenario-driven Manufacturing Industrial Upgrading:Performance,Driving Force and External Environment

作　　者：李子彪[1] 高光琪 冯丽丽 Li Zibiao;Gao Guangqi;Feng Lili(Hebei University of Technology,Tianjin 300130,China;Hebei GEO University,Shijiazhuang 050031,China)

机构地区：[1]河北工业大学,天津300130 [2]河北地质大学,河北石家庄050031

出　　处：《当代经济管理》2025年第4期61-72,共12页Contemporary Economic Management

基　　金：河北省社会科学发展研究重点课题“数字赋能河北省高端装备制造业技术系统演化的作用机制研究”(20230103008)。

摘　　要：场景驱动制造业产业升级,其过程和机理仍不甚清晰。文章基于扎根理论,在重大体育赛事这一场景下,以9家奥运会供应商或国家队运动器材供应商为样本案例,发掘和提炼场景赋能制造业产业升级的机理。研究结果表明,重大赛事作为驱动体育用品制造业产业升级的一个重要场景,在驱动体育用品制造业产业升级方面发挥了重要效应,具体表现为:通过体育文化导向、体育品牌宣传、行业标准制定和全球市场潜力挖掘四个方面驱动制造业产业升级;制度环境与市场环境不确定性在重大体育赛事场景驱动产业升级过程中起到了不容忽视的作用。因此,应充分挖掘重大体育赛事对制造业产业升级的驱动效应,通过提升体育用品制造业企业的资源基础与动态能力来促进体育用品制造业产业升级。Scene empowerment drives the upgrading of the manufacturing industry,but its process and mechanism are still unclear.Based on the grounded theory,this study takes 9 Olympic suppliers or national team sports equipment suppliers as examples in the scenario of major sports events to explore and refine the mechanism and path of scene-enabled manufacturing industry upgrading.The results show that:as an important scene driving the upgrading of sporting goods manufacturing industry,major events play an important role in driving the upgrading of sporting goods manufacturing industry.The driving force of major sports events is mainly manifested in four aspects:sports culture orientation,sports brand publicity,industry standard formulation and global market potential exploitation.The driving force of industrial upgrading comes from the resource base and dynamic capability of enterprises,and industrial upgrading is ultimately reflected in four dimensions:technology upgrading,product upgrading,high-end industrial chain upgrading and cross-industry upgrading.The uncertainty of institutional environment and market environment plays a role that cannot be ignored in the process of industrial upgrading driven by the scene of major sports events.

关 键 词：场景驱动 体育用品制造业 重大体育赛事 产业升级 

分 类 号：F426.8[经济管理—产业经济]