旅游演艺产品对旅游目的地形象的影响及提升机制分析  

Analysis on the Impact of Tourism Performance Products on the Image of Tourism Destinations and the Improvement Mechanism

作　　者：李杰[1] 车洁[1] 杨晓琳[2] LI Jie;CHE Jie;YANG Xiaolin(Tourism Management Department,Sichuan Vocational College of Commerce;Sichuan Institute of Tourism,Chengdu Sichuan 610041,China)

机构地区：[1]四川商务职业学院旅游管理系 [2]四川省旅游学校,四川成都610041

出　　处：《保山学院学报》2025年第2期86-94,共9页JOURNAL OF BAOSHAN UNIVERSITY

基　　金：四川省哲学社会科学重点研究基地彝族文化研究中心项目“农文旅康深度融合赋能彝族地区乡村振兴高质量发展研究”(项目编号:YZWH2305)。

摘　　要：现代旅游发展已经进入了“形象导向阶段”,旅游目的地形象已经成为游客出游决策的关键性参考因素,尤其对于潜在旅游者而言,具有吸引力的积极形象是促进其出游的重要动力源泉,因而旅游目的地形象的塑造和提升的重要性在促进各旅游目的地旅游发展中日益凸显。通过对国内旅游演艺发展历程、产品开发现状以及与目的地形象产生的联系进行了初步的探索和分析,并根据二者关系的演进归纳了旅游演艺产品对目的地形象的投射借鉴、展示传播及弥补丰富等正向影响和一些消极影响。其次,进一步研究旅游演艺产品对目的地形象的影响路径,由此构建旅游演艺产品对目的地形象的提升机制。The development of modern tourism has entered the“image-driven stage”,and the image of tourism destination has become a key reference factor for tourists to make travel decisions.Especially for potential tourists,an attractive and positive image is an important driving force to promote their travel,so the importance of shaping and improving the image of tourism destination is increasingly prominent in promoting the tourism development of various tourism destinations.This paper makes a preliminary exploration and analysis of the development process of domestic tourism performing arts,the current situation and problems of product development,and the relationship between tourism performing arts and destination terrain image.Based on the evolution of the relationship between the two,this paper sums up the positive and some negative impacts of tourism performing arts products on destination terrain image,namely,projection and reference,exhibition and dissemination,and enrichment.Secondly,further study the impact path of tourism performance products on the destination image,so as to build the promotion mechanism of tourism performance products on the destination image.

关 键 词：旅游演艺产品 旅游目的地形象 形象提升 

分 类 号：F59[经济管理—旅游管理]