社交媒体用户生产内容对公共图书馆阅读推广实践的启示——基于小红书用户热门阅读笔记的分析  

Implications of User-Generated Content on Social Media for Reading Promotion Practices in Public Libraries:Analysis Based on Popular Reading Notes from rednote Users

作　　者：姜彦舟 JIANG Yanzhou

机构地区：[1]杭州图书馆,杭州310016

出　　处：《四川图书馆学报》2025年第3期55-62,共8页Journal of The Library Science Society of Sichuan

摘　　要：阅读推广内容是社交媒体环境下图书馆机构与用户阅读需求建立联系的载体,而用户生产的热门阅读笔记是用户需求和阅读偏好的体现。文章抓取小红书平台用户热门阅读笔记,基于文本分析法及BERTopic模型对所获取笔记的标题、正文、关联账号、话题标签进行分析。提出社交媒体环境下,公共图书馆需考虑阅读推广目标的用户偏好,选取合适的主题方向深耕,明确账号定位,精准圈定目标用户;账号运营需了解平台的流量匹配逻辑、内容呈现方式、平台发展新趋势,顺应平台规则、调动平台能量,旨在为公共图书馆在社交媒体平台的阅读推广实践提供优化建议。Reading promotion content is a vehicle for connecting library institutions with users′reading needs under the social media environment,while popular reading notes produced by users reflect their demands and reading preferences.The paper captures popular reading notes from rednote,and analyzes the titles,content,associated accounts and topic tags based on text analysis method and the BERTopic modeling.It is proposed that under the social media environment,public libraries need to consider user preferences of reading promotion goals,select suitable themes to focus on,clarify account positioning,and precisely identify target users;the account operation needs to understand the platform′s traffic matching logic,content presentation,and new trends,comply with platform rules and mobilize platform energy,aiming to provide optimization suggestions for reading promotion practices on social media platforms of public libraries.

关 键 词：阅读推广 BERTopic主题分析 小红书 用户生产内容 

分 类 号：G252[文化科学—图书馆学]