“战时”话语如何促进政策执行认同?——基于C县领导讲话的话语分析  

How Do"Wartime"Discourses Promote Acceptance of Policy Implementation?——A Discourse Analysis of Speeches by Leaders in County C

作　　者：张莲明 胡春艳[1,2] 江沛霖[1] Zhang Lianming;Hu Chunyan;Jiang Peilin(School of Public Administration,Central South University,Changsha,410075,China;Institute for Local Governance,Central South University,Changsha,410075,China)

机构地区：[1]中南大学公共管理学院,长沙410075 [2]中南大学地方治理研究院,长沙410075

出　　处：《公共管理学报》2025年第2期49-59,170,共12页Journal of Public Management

基　　金：国家自然科学基金面上项目(72374223);中南大学中央高校基本科研业务费专项资金资助项目(2024ZZTS0342、2024ZZTS0331)。

摘　　要：“战时”话语广泛应用于我国各级政府的政策实践中,发挥着促进政策执行认同的独特功效,但有关如何促进的问题有待深入探讨。本研究借鉴话语理论构建“语境-语义-语用”分析框架,采用案例研究法和内容分析法对C县领导讲话资料进行话语分析,可以发现“战时”话语主要应用于安全维稳、经济发展、生态环保、党建学习、乡村振兴等具有强激励属性的政策领域中,且形成了一套由“战”字诀、“攻”字诀、“仗”字诀、防线、指挥等构成的政策表述体系,传递出政策动员、上级“传声筒”和邀功动机等政策意图,分别通过注意力抓取、权力势能和政治晋升整合执行者的话语认同。本研究打开了从话语到认同的过程“黑箱”,有利于规范“战时”话语在政策实践中的应用,进而丰富了公共政策话语分析。"Wartime"discourses are extensively employed at all governmental levels in China,significantly promoting the acceptance of policy implementation.Despite their widespread use,the issue of how to promote the policy implementation acceptance warrant further investigation.So,this study uses discourse theory to develop a"context-semantics-pragmatics"framework.Employing case study and content analysis method to conduct discourse analysis on the speech materials of the main leaders in County C,it can be found that"wartime"discourses are predominantly used in policy areas with strong incentives,such as security and stability,economic growth,ecological conservation,party education,and rural revitalization.Meanwhile a policy expression system has been formed,consisting of terms like"battle","attack","fight","defense line",and"command".This system conveys mobilization intents,amplify messages,and support credit-claiming efforts.These intentions are realized through attention capture,power potential energy,and political promotion,thereby fostering discourse acceptance among policy implementers.This research aims to demystify the process from discourse to acceptance,promoting the further standardization of"wartime"discourses in policy practices and deepening the analysis of public policy discourse.

关 键 词：“战时”话语 话语理论 政策执行认同 领导讲话 公共政策话语分析 

分 类 号：D63[政治法律—政治学]