数字化皮革时尚包装创新应用与消费接受度研究  

Innovative Applications of Digital Design in Leather Fashion Packaging and Consumer Acceptance Research

作　　者：马仪 王乾坤 肖志坚[1] 王贯 MA Yi;WANG Qiankun;XIAO Zhijian;WANG Guan(Zhejiang Dongfang Vocational and Technical College,Wenzhou 325000,China;Xinlimi Packaging Technology Co.,Ltd.,Wenzhou 325000,China;Wenzhou Lingang Packaging Co.,Ltd.Wenzhou 325000,China)

机构地区：[1]浙江东方职业技术学院,浙江温州325000 [2]鑫利美包装科技公司,浙江温州325000 [3]温州临港包装有限公司,浙江温州325000

出　　处：《西部皮革》2025年第7期14-16,共3页West Leather

基　　金：浙江省高职教育“十四五”第二批教学改革项目“AIGC+赋能职业院校艺术设计专业群新质教学改革研究与实践”(jg20240290);教育部供需对接就业育人项目“电器产品包装创意设计人员能力提升研究”(2025021944793);2025年度乐清市科技副总项目研究成果。

摘　　要：数字设计、数字印刷、激光雕刻成型等数字技术是现代皮革时尚包装设计加工成型的重要技术手段,具有高效、成本低廉、品质稳定、造型精准等优点,得到了广泛的应用。文章基于数字化设计和加工在皮革时尚包装中的创新应用,通过分析数字化设计技术在皮革包装领域的具体运用方式,同时结合消费者接受度的调查分析数据,剖析其对皮革时尚包装行业的影响。为皮革时尚包装行业更好地利用数字化设计提供参考。Digital design,digital printing,laser engraving and forming,and other digital technologies have become key technical means in modern leather fashion packaging design and processing.These technologies offer advantages such as high efficiency,cost-effectiveness,stable quality,and precise shaping,leading to their widespread adoption.This study explores the innovative applications of digital design and processing in leather fashion packaging by analyzing the specific implementation methods of digital design technologies in the leather packaging domain.Combined with survey data on consumer acceptance,it examines their impact on the leather fashion packaging industry.The findings aim to provide references for the industry to better utilize digital design technologies.

关 键 词：数字化设计 皮革时尚包装 消费者接受度 

分 类 号：TS57[轻工技术与工程—皮革化学与工程]