非遗元素融入女装创新设计的研究——以盖娅传说品牌为例  

Integration of Intangible Cultural Heritage Elements into Women's Fashion Innovation Design:A Case Study of the Gaia Legend Brand

作　　者：温馨 WEN Xin(School of Fine Arts,Jiangxi Science and Technology Normal University,Nanchang 330038,China)

机构地区：[1]江西科技师范大学美术学院,江西南昌330038

出　　处：《西部皮革》2025年第7期101-103,共3页West Leather

摘　　要：文章以中国女装品牌“盖娅传说”作为研究对象,探究了非遗元素在当代女装创新设计中的融合方式及实际价值,通过对品牌与非遗元素融合的文化背景加以分析,揭示其在全球化发展态势下依靠中华传统文化基因形成差异化品牌特色的意义。并以“盖娅传说”为例,分析了非遗元素在女装设计中面临的新挑战,提出需把控传统技艺保护与设计创新、文化叙事与市场需求的关系。研究表明,非遗活化要以技术传承为基础起点,以现代审美为纽带,最终构建起一套兼具文化深度与商业价值的可持续设计模式,旨在为非遗文化时尚传播与女装设计本土创新提供理论层面依据与实践层面指引。The study takes the Chinese women's fashion brand Gaia Legend as the research object,exploring the integration of intangible cultural heritage(ICH)elements in contemporary women's fashion innovative design,as well as their practical value.Through an analysis of the cultural context in which the brand merges with ICH elements,it unveils the significance of forming a distinctive brand identity rooted in traditional Chinese cultural genes amid the globalized development landscape.The study also examines the new challenges that ICH elements face in women's fashion design and emphasizes the need to balance the preservation of traditional craftsmanship with design innovation,as well as cultural narrative with market demand.The research suggests that the revitalization of ICH should be grounded in the transmission of techniques,bridged by modern aesthetics,ultimately leading to the establishment of a sustainable design model that embodies both cultural depth and commercial value.This aims to provide a theoretical foundation and practical guidance for the dissemination of ICH culture in fashion and local innovation in women's fashion design.

关 键 词：非遗元素 女装设计 传统技艺 

分 类 号：TS941.717[轻工技术与工程—服装设计与工程]