数字化背景下汉服视觉设计的创新路径  

Innovative Pathways for Hanfu Visual Design in the Digital Context

作　　者：王玉娇 WANG Yujiao(Lanzhou Modern Vocational College,Lanzhou 730000,China)

机构地区：[1]兰州现代职业学院,甘肃兰州730000

出　　处：《西部皮革》2025年第7期110-112,共3页West Leather

摘　　要：文章集中探讨了在数字化背景下,“十三余”和“重回汉唐”等品牌如何利用数字技术进行汉服视觉设计的创新。研究表明,这些品牌在设计理念上将现代审美与传统文化相结合,并以用户为中心;在表现形式上,它们扩展了数字化图案设计、3D虚拟设计及展示;在传播策略上,则优化了社交媒体的运用、虚拟展览和跨界合作。展望未来,汉服视觉设计的创新既面临机遇也存在挑战,为了推动发展,需要利用科技手段,结合国际潮流,并深入挖掘文化内涵。This study focuses on how brands such asShisanyu and Chonghui Hantang leverage digital technologies to innovate Hanfu visual design in the digital era.The research reveals that these brands integrate modern aesthetics with traditional culture in their design philosophy,adopting a user-centric approach.In terms of expressive forms,they expand digital pattern design,3D virtual design,and presentation.For communication strategies,they optimize the use of social media,virtual exhibitions,and cross-border collaborations.Looking ahead,the innovation of Hanfu visual design faces both opportunities and challenges.To drive its development,it is essential to utilize technological tools,align with international trends,and deepen the exploration of cultural connotations.

关 键 词：数字化图案设计 汉服 视觉设计 

分 类 号：TS941.7[轻工技术与工程—服装设计与工程]