短视频时代广西壮锦织造工艺传播研究  

Dissemination of Guangxi Zhuang Brocade Weaving Technology in the Era of Short Videos

作　　者：张雨思 梁梁 ZHANG Yusi;LIANG Liang(Guangxi City Vocational University,Chongzuo 543200,China)

机构地区：[1]广西城市职业大学,广西崇左543200

出　　处：《西部皮革》2025年第7期120-122,共3页West Leather

基　　金：2024年度广西高校中青年教师科研基础能力提升项目“广西少数民族非遗文化类短视频抖音平台运营策略研究”成果(2024KY1927)。

摘　　要：针对短视频时代广西壮锦织造工艺传播渠道单一、互动性不足等问题,文章结合案例分析与技术实验,提出智能化内容生产、标签优化、沉浸式交互及多平台分发的整合策略。研究发现,AI剪辑工具与动态捕捉技术可标准化非遗技艺的数字资源,AR试穿与直播连麦显著提升用户参与度,差异化平台分发策略(如抖音“短平快”内容与B站深度解析)能精准触达目标群体。通过广西民族博物馆VR展馆等实践验证,构建“文化认知-用户共创-消费转化”的完整链路,为非遗数字化传播提供可复制的技术路径与运营范式。To address the issues of single communication channels and insufficient interactivity in disseminating Guangxi Zhuang brocade weaving techniques in the short video era,this study proposes an integrated strategy combining intelligent content production,tag optimization,immersive interaction,and multi-platform distribution through case analysis and technical experiments.The findings indicate that AI editing tools and motion capture technology can standardize digital resources of intangible cultural heritage(ICH)skills,while AR try-on and live-streaming interactions significantly enhance user engagement.Differentiated content strategies(e.g.,"short and fast"clips on Douyin and in-depth explanations on Bilibili)effectively target specific audiences.Validated by practices such as the VR exhibition hall of Guangxi National Museum,this research constructs a complete chain from cultural awareness to user co-creation and consumption conversion,providing replicable technical pathways and operational models for the digital dissemination of ICH.

关 键 词：短视频 广西壮锦 非遗数字化 AR试穿 多平台分发 

分 类 号：TS145[轻工技术与工程—纺织材料与纺织品设计]