孔子文化IP形象在服装与文创产品中的创新应用  

Innovative Application of Confucius Cultural IP Image in Clothing and Cultural and Creative Products

作　　者：姜鑫 万蕾 JIANG Xin;WAN Lei(Qingdao Huanghai College,Qingdao 266555,China;Qingdao Preschool Education College,Qingdao 266555,China)

机构地区：[1]青岛黄海学院,山东青岛266555 [2]青岛幼儿师范高等专科学校,山东青岛266555

出　　处：《西部皮革》2025年第7期135-137,共3页West Leather

基　　金：山东省2024年度人文社会科学课题“‘一带一路’视域下AI赋能孔子圣迹图海外传播研究”(24BYT246)。

摘　　要：孔子文化作为中华传统文化的核心代表,蕴含着丰富的思想与文化价值。在当下文化产业蓬勃发展的时代背景下,深入挖掘孔子文化IP形象在服装与文创产品领域的价值,能够有效推动孔子文化的传承与传播,实现文化价值与经济价值的双赢。文章深入剖析了孔子文化IP人物的核心要素及其视觉表达,探讨了IP人物形象在服装表现与文创产品创新开发中的应用策略,并结合市场现状提出针对性的市场拓展思路,旨在为相关产业发展提供有益参考。As the core representative of traditional Chinese culture,Confucian culture contains rich ideas and cultural values.In the context of the booming development of the cultural industry,delving into the value of Confucius'cultural IP image in the fields of clothing and cultural and creative products can effectively promote the inheritance and dissemination of Confucius'culture,and achieve a win-win situation between cultural value and economic value.This study deeply analyzes the core elements and visual expression of Confucian cultural IP characters,explores the application strategies of IP character images in clothing expression and innovative development of cultural and creative products,and proposes targeted market expansion ideas based on market conditions,aiming to provide useful references for the development of related industries.

关 键 词：孔子文化 IP设计 服装表现 文创产品 文化传承 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]