中国网球公开赛发展特征及启示  

Developmental Characteristics and Strategic Implications of the China Open Tennis Tournament

作　　者：翟冰杰 Zhai Bingjie(Capital University of Physical Education And Sports,Beijing 100191,China)

机构地区：[1]首都体育学院,北京100191

出　　处：《体育科技文献通报》2025年第3期128-131,共4页Bulletin of Sport Science & Technology

摘　　要：本文采用文献资料法、案例分析法、逻辑分析法等研究方法,从市场运作、赛事组织管理、国际化水平和社会影响力4个维度探究中国网球公开赛的发展特征。研究发现:中国网球公开赛的市场化运作模式成熟,具有高水平的赛事组织与管理能力,国际化水平不断提高,社会影响力持续增强。同时,提出对中国网球的发展启示:优化媒体传播,吸引公众参与;推动技术创新,改进硬件设施;完善赛事体系,提升国际化程度;关注社会责任,注重文化推广。This study employs literature research method,case studies,and logical reasoning to investigate the developmental characteristics of the China Open tennis tournament across four dimensions:market operations,event organization,international competitiveness,and societal influence.Findings reveal the tournament's maturity in market-oriented operations,excellence in organizational management,progressive globalization,and expanding social impact.Strategic recommendations for Chinese tennis development include:optimize media dissemination to enhance public engagement;promote technological innovation to upgrade hardware facilities;refine the tournament system to boost internationalization;prioritize social responsibility to strengthen cultural promotion.

关 键 词：中国网球公开赛 发展特征 中国网球 

分 类 号：G845[文化科学—体育训练]