清末民国时期体育期刊出版的特征与启示  

Characteristics and Contemporary Implications of Sports Periodical Publishing during the Late Qing and Republican Periods

作　　者：张波 Zhang Bo(Sports Culture Development Center of the General Administration of Sport of China,Beijing 100078,China)

机构地区：[1]国家体育总局体育文化发展中心,北京100078

出　　处：《体育科技文献通报》2025年第3期203-206,共4页Bulletin of Sport Science & Technology

摘　　要：本文采用文献资料法、逻辑分析法等研究方法,分析清末民国时期体育期刊出版的基本情况与特征,并提出启示。研究认为:清末民国时期体育期刊的特征表现为传播体育救国思想、关注学校体育研究、着重提高国民体质、强调女子体育运动。基于此,提出以下启示:加强选题管理,打造特色期刊品牌;出版内容多元化,构建多面向的读者群体;期刊影响国际化,加快构建对外传播体系;出版平台数字化,发挥数字技术新优势;注重内容生产,促进期刊编辑的可持续发展。This study employs literature research method and logical analysis to examine the publication landscape and defining characteristics of sports periodicals during the late Qing and Republican periods in China,deriving contemporary insights for modern sports media.The analysis reveals that these periodicals functioned as ideological platforms promoting sports-for-national-salvation narratives,prioritized school physical education reforms,advocated national fitness campaigns,and pioneered women's sports advocacy.Building on these historical patterns,the study proposes actionable strategies for today's sports publishing:strengthening thematic curation to develop niche journal brands;diversifying content to cultivate multilayered readerships;internationalizing influence through open-access platforms and multilingual dissemination;digitizing publishing ecosystems;and prioritizing content sustainability through editor-researcher co-creation models.

关 键 词：体育期刊 出版 清末民国 

分 类 号：G812.9[文化科学—体育学]