新质生产力驱动体育消费转型升级的理论逻辑、现实困囿与发展路径  

Theoretical Logic,Practical Constraints,and Development Pathways of New Quality Productive Forces Driving the Transformation and Upgrading of Sports Consumption

作　　者：田可佳 陈玉婷 张景[1] Tian Kejia;Chen Yuting;Zhang Jing(School of Physical Education,Hubei University,Wuhan 430062,China)

机构地区：[1]湖北大学体育学院,湖北武汉430062 [2]武汉体育学院体育教育学院,湖北武汉430079

出　　处：《体育科技文献通报》2025年第3期255-259,共5页Bulletin of Sport Science & Technology

摘　　要：新质生产力是驱动体育消费转型升级的重要着力点。本文采用文献资料法、逻辑分析法等研究方法,在阐释新质生产力驱动体育消费转型升级的理论逻辑基础上,剖析新质生产力驱动体育消费转型升级的现实困囿,并提出发展路径。研究发现:新质生产力驱动体育消费转型升级面临着体育消费市场供需失衡、数字技术融合不足、政策文件待完善、体育消费人才缺乏等现实困囿。据此,提出相应的发展路径:供需双侧改革,释放体育消费活力;以技术创新为引擎,体育消费向数字化转型;体育消费全面绿色转型,推动低碳可持续发展;重视体育人才培养,培育新质消费人才;推进全民健身战略,促进城乡消费协同发展。As a pivotal driver of sports consumption transformation and upgrading,new quality productive forces(NQPF)necessitate systematic investigation into their operational logic and practical challenges.This study employs literature research method and logical analysis to examine the theoretical mechanisms through which NQPF facilitates consumption upgrading,while identifying critical barriers including supply-demand imbalances in sports markets,inadequate digital integration,policy gaps,and talent shortages in sports consumption innovation.Strategic pathways are proposed:implementing dual supply-demand reforms to unleash market potential,fueling digital transformation by technological innovation,advancing green transition via carbon-neutral sports initiatives,cultivating next-generation sports-tech talent ecosystems,and harmonizing urban-rural consumption through fitness-for-all campaigns.

关 键 词：新质生产力 体育产业 体育消费 消费升级 

分 类 号：C812.4[社会学—统计学]