特色产业赋能乡村振兴的作用机制与路径探析——以丹凤县猕猴桃产业为例  

Research on the Mechanism and Path of Characteristic Industry Empowering Rural Revitalization-Taking the Kiwifruit Industry in Danfeng County as an Example

作　　者：王鸿波 李畅[1] 孙丹 陈曦 刘奕萱 周承莉 WANG Hongbo;LI Chang;SUN Dan;CHEN Xi;LIU Yixuan;ZHOU Chengli(Huaqing College,Xi′an University of Architecture and Technology,Xi′an 710043,China)

机构地区：[1]西安建筑科技大学华清学院,陕西西安710043

出　　处：《乡村科技》2025年第7期65-68,共4页Rural Science and Technology

基　　金：2024年陕西省大学生创新创业训练计划项目“历久猕新——猕猴桃产业赋能助力乡村振兴”(S202413679023X)。

摘　　要：发展特色农业成为推动乡村产业振兴的重要举措。丹凤县立足资源优势,积极发展猕猴桃产业,虽然通过产业布局优化、科技创新驱动、品牌价值提升等举措,实现产业提质增效,但在产业发展过程中仍存在产业链条不完善、品牌竞争力不强、人才支撑不足等问题。针对这些问题,丹凤县应从完善产业布局、延伸产业链条、创新营销模式、培育新型农业经营主体等方面出发,构建产业融合发展新格局,为乡村振兴提供有力支撑。研究丹凤县猕猴桃产业发展经验,对推进农业产业高质量发展具有重要的参考价值。The kiwifruit industry is a key pillar for promoting rural revitalization.Based on resource advantages,Danfeng County actively develops kiwi fruit characteristic industry,and achieves industrial quality and efficiency improvement through measures such as optimizing industrial layout,driving technological innovation,and enhancing brand value.However,in the process of development,it still faces challenges including an incomplete industrial chain,insufficient brand competitiveness,and limited talent support.To address these issues,it is necessary to improve the industrial layout,extend the industrial chain,innovate the marketing model,cultivate a new type of agricultural business entities,build a new pattern of industrial integration and development,and provide strong support for rural revitalization.The research on the experience and countermeasures of kiwifruit industry development in Danfeng County offers significant reference value for promoting the high quality development of agricultural industry.

关 键 词：猕猴桃产业 乡村振兴 产业融合 丹凤县 

分 类 号：F326.13[经济管理—产业经济]