“网红旅游打卡”行为研究——基于旅游凝视理论与具身体验理论  

Research on the Behavior of “Internet Celebrity Travel Check-in”: Based on the Theory of Tourism Gaze and Embodied Experience

作　　者：李想 朱斌[1] 郑芳芳 LI Xiang;ZHU Bin;ZHENG Fang-fang(Bohai University,Jinzhou 121013,China)

机构地区：[1]渤海大学旅游学院,辽宁锦州121013

出　　处：《山西青年职业学院学报》2025年第1期96-103,共8页Journal of Shanxi Youth Vocational College

摘　　要：网络媒介的多元化发展赋予“打卡”更丰富的文化内涵。网络短视频以其高度的互动性、传播性,催生出大量“网红人物”“网红景观”“网红旅游打卡地”。网红旅游打卡者在进行旅游打卡活动前,会根据短视频媒介提供的视听效果、他人经验对网红旅游打卡地进行离场凝视。在此基础上,网红旅游打卡者依据自身需求,选择性地摘取信息进行滤镜化加工,继而产生心理预期,并将预期带入旅游打卡具身体验中。网红旅游打卡地将地方资源与文化进行滤镜化的符号加工,借助媒介平台加以宣传推广,为旅游者提供多维度的凝视依据,进而激发旅游者的价值需求,促使旅游者进入网红旅游打卡地参与互动。The diversified development of network media has given“check-in”a richer cultural connotation.With its elevated degree of interactivity and communication,online short videos have given birth to a large number of“Internet celebrity characters”,“Internet celebrity landscapes”,“Internet celebrity tourist check-in places”.Starting from the online celebrity tourism check-in,the subject of tourism gaze and embodied experience,the online celebrity tourism check-in users will leave the online celebrity tourism check-in place according to the audio-visual effect provided by the short video media and the experience of others before the travel check-in activity,and group and sum the fragmented information of the online celebrity tourism check-in place to form the exit gaze landscape of the online celebrity tourism check-in place.Based on their own needs,tourists selectively extract information about online celebrity travel check-in locations and filter the contents of the check-in locations to generate psychological expectations that are carried into the embodied experience of travel check-in.The tourist destination uses rich audio-visual rhetoric to filter the local resources and culture,and uses the media platform to carry out publicity and promotion,so as to provide tourists with a multi-dimensional basis for gazing,stimulate the value demand of tourists,and promote tourists to participate in the interaction at the online celebrity tourism check-in place.

关 键 词：网红旅游打卡 旅游凝视 具身体验 短视频 

分 类 号：F590.8[经济管理—旅游管理]