新质生产力赋能文化产业数字化转型的高质量发展探赜  

Exploration of High-Quality Development in DigitalTransformation of Cultural Industries Empoweredby New Quality Productive Forces

作　　者：罗兰 LUO Lan(School of Marxism Studies,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China)

机构地区：[1]南京航空航天大学马克思主义学院,江苏南京211106

出　　处：《北京工业大学学报(社会科学版)》2025年第3期63-71,共9页Journal of Beijing University of Technology (Social Sciences Edition)

摘　　要：新质生产力赋能文化产业数字化转型的高质量发展,是新时代文化产业创新发展的重要路径和必然选择。推动文化产业数字化转型的高质量发展,要明晰文化产业数字化转型的发展特性、新质生产力与文化产业数字化转型的发展方向、新质生产力与文化产业数字化转型紧密关系的认知前提,洞察其转型能力相对不足、转型成本投入不够、转型心理准备不充分的现实困境,在系统思维与顶层设计结合、创新驱动与高质量发展并行、需求导向与服务大局并重的实践原则指导下,以技能培训与模式创新协同推进、成本效益与资源优化配置统筹兼顾、风险防控与持续迭代双重护航的施行路径演绎新质生产力赋能的“转型之道”,以积极姿态破解困局,实现高质量发展。Empowering the high-quality development of digital transformation in cultural industries through new quality productive forces represents a crucial pathway and inevitable choice for the innovative advancement of cultural industries in the contemporary era.To facilitate this high-quality development,it is essential to elucidate the distinctive characteristics of digital transformation within cultural industries,the development trajectory of new quality productive forces and digital transformation in these sectors,and the cognitive foundation that underlies their intricate relationship.Moreover,a comprehensive understanding of the existing challenges is vital,including the relatively limited transformation capacities,insufficient investment in transformation expenses,and inadequate psychological preparedness for transformation.Guided by practical principles that integrate systematic thinking with top-level design,concurrently implement innovation-driven and high-quality development strategies,and emphasize both demand orientation and service to the broader context,a"transformation path"driven by new productivity should be pursued.This involves the synergistic promotion of skills training and modal innovation,a thorough assessment of cost-effectiveness and optimal resource allocation,as well as dual safeguards through risk prevention and control measures alongside continuous iteration.By adopting a proactive approach,these challenges can be overcome,thereby paving the way for high-quality development.

关 键 词：新质生产力 文化产业 数字化转型 高质量发展 赋能 

分 类 号：G124[文化科学]