新发展格局下我国露营者满意度的实证研究  

An Empirical Study on Camper Satisfaction in China under the New Development Pattern

作　　者：乔晶 吴佳桐 Qiao Jing;Wu Jiatong

机构地区：[1]湖南工业大学体育学院,湖南株洲412007 [2]韩国建国大学国际商务系,首尔05029

出　　处：《河南大学学报(社会科学版)》2025年第2期38-46,153,共10页Journal of Henan University(Social Sciences)

摘　　要：随着人们生活方式的改变以及露营活动的迅速发展,露营地如何更好地满足露营者需求成为相关经营管理者亟待完善的问题。利用问卷数据实证对露营地特性、露营者满意度和溢价支付意愿的关系进行分析。结果表明,露营地特性的完善可以促进露营者对露营活动的满意度,且满意度越高其溢价支付意愿就越强;露营者对安全问题越重视,越会提高对露营活动所支出的费用。With changes in lifestyle and the rapid development of camping activities,enhancing the characteristics of campsites to better meet campers'needs has become an urgent issue for relevant operators.Based on empirical research using data from 601questionnaires,this study analyzes the relationship between campsite characteristics,camper satisfaction,and willingness to pay apremium.The results showed that improving campsite characteristics can increase campers'satisfaction with camping activities,and the higher the satisfaction,the stronger the willingness to pay apremium.Additionally,the more campers value safety concerns,the more likely they are to increase their expenditure on camping activities.

关 键 词：露营地特性 露营者满意度 溢价支付意愿 安全动机 

分 类 号：F590[经济管理—旅游管理]