数字科普作品中情感化设计的视听表现应用探究  

Exploration of Audiovisual Expression Application of Emotional Design in Digital Popular Science Works

作　　者：吴思羽 WU Siyu(School of Art,Nanjing University of Information Science&Technology,Nanjing 210044,China)

机构地区：[1]南京信息工程大学艺术学院,江苏南京210044

出　　处：《鞋类工艺与设计》2025年第8期19-21,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着数字媒体在传播上的广泛运用,数字化媒介也为科普作品带来了全新的机遇,数字科普作品在具备新型媒介的各类优势的同时,也面临着诸多潜在问题与挑战。本文主要以如何将情感化设计与数字科普作品的视听表现内容相结合为研究对象,分析情感化设计在传播和学习相关功能性上的效用,以用于解决当前数字科普作品的常见问题,并发掘如何通过对数字科普作品进行情感化设计,达到提升传播效率和广度、增加作品趣味性和吸引力以及提高科普作品知识传达效率和记忆留存率等效果。With the widespread use of digital media in communication,digital media has also brought new opportunities for science popularization works.While digital science popularization works have various advantages of new media,they also face many potential problems and challenges.This article mainly focuses on how to combine emotional design with the audio-visual content of digital science popularization works as the research object,analyzing the effectiveness of emotional design in communication and learning related functions,in order to solve common problems in current digital science popularization works,and exploring how to improve communication efficiency and breadth,increase the interest and attractiveness of works,and enhance the knowledge transmission efficiency and memory retention rate of science popularization works through emotional design.

关 键 词：数字科普 情感化设计 视听表现 科普作品 

分 类 号：J505[艺术—艺术设计]