视觉传达视域下肇庆市农业品牌形象设计的构建与传播策略探析  

An Analysis of the Construction and Communication Strategies of Agricultural Brand Image Design in Zhaoqing City from the Perspective of Visual Communication

作　　者：贝焕钦 BEI Huanqin(Guangdong Business and Technology University,Zhaoqing 526020,China)

机构地区：[1]广东工商职业技术大学,广东肇庆526020

出　　处：《鞋类工艺与设计》2025年第8期34-36,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年度肇庆市科技创新指导类项目《基于视觉设计的肇庆农业品牌塑造与推广策略研究》(项目编号:2023040317026)。

摘　　要：本文从视觉传达角度探讨肇庆市农业品牌形象设计的构建与传播策略。研究发现,肇庆市农业品牌虽具有地理和文化优势,但形象单一,缺乏系统化视觉策略。通过分析视觉传达理论,本文强调品牌形象设计对提升消费者认知、品牌价值和市场竞争力的重要性。结合现代传播技术,提出构建策略,强调设计应遵循统一性、创新性和文化性原则,以提升品牌认知度和市场影响力,呼吁全面创新与提升肇庆市农业品牌形象,促进其长久发展与可持续传播。This paper explores the construction and communication strategies of agricultural brand image design in Zhaoqing City from the perspective of visual communication.The study finds that while Zhaoqing's agricultural brands possess geographical and cultural advantages,their image is singular and lacks a systematic visual strategy.emphasizes the importance of brand image design in enhancing consumer perception,brand value,and market competitiveness.Integrating modern communication technologies,it proposes construction strategies,highlighting the principles of unity,innovation,and cultural relevance in design to improve brand recognition and market influence.The paper calls for comprehensive innovation and enhancement of Zhaoqing's agricultural brand image to promote its long-term development and sustainable communication.

关 键 词：视觉传达 农业品牌形象 构建策略 传播渠道 

分 类 号：J524[艺术—艺术设计]