互联网时代城市视觉识别系统设计与传播  

Design and Communication of Urban Visual Identity System in the Internet Era

作　　者：张玲 ZHANG Ling(School of Fine Arts,Nantong Normal University,Nantong 226100,China)

机构地区：[1]南通师范高等专科学校美术学院,江苏南通226100

出　　处：《鞋类工艺与设计》2025年第8期37-39,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在城市发展的过程中,城市的外观形象对于城市发展具有重要的意义,为了能够推动城市的不断发展,越来越多的城市重视视觉识别系统的设计,通过展现城市特色资源和文化内涵,从而给来到这座城市的人留下一个深刻的印象,使人们能够将该城市与其他城市进行清晰的区分,以吸引更多的人才、游客。因此,在进行城市识别系统设计与传播的过程中,随着信息技术的飞速发展,应考虑互联网因素的影响。基于这一背景,笔者对互联网时代城市视觉识别系统的设计与传播进行探究。In the process of urban development,the appearance and image of a city are of great significance.In order to promote the continuous development of a city,more and more cities attach importance to the design of visual identity systems.By showcasing the unique resources and cultural connotations of the city,it can leave a deep impression on people who come to this city,allowing them to clearly distinguish it from other cities and attract more talents and tourists.Therefore,with the rapid development of information technology,the influence of Internet factors should be taken into account in the process of designing and spreading the city identification system.Based on this background,the author explores the design and communication of urban visual identity system in the Internet era.

关 键 词：互联网时代 城市 视觉识别系统 设计 传播 

分 类 号：J505[艺术—艺术设计]