浅析设计美学和未来设计趋势对于包装设计的影响  

Analysis on the Influence of Traditional Design Aesthetics and Future Design Trends on Packaging Design

作　　者：耿瑞英 王梓鑫 王竞轩 GENG Ruiying;WANG Zixin;WANG Jingxuan(Bohai University,Jinzhou 121000,China)

机构地区：[1]渤海大学,辽宁锦州121000

出　　处：《鞋类工艺与设计》2025年第8期186-188,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：辽宁省教育厅办公室2024年国家及省级大学生创新训练计划项目《“黄桃优品”—东北黄桃罐头及其衍生品包装设计》(项目编号:202410167084)。

摘　　要：包装设计作为一门综合性的艺术,设计师在设计过程中通常会运用多种美学原则来提升包装的吸引力和品牌价值,通过包装的功能性和实用性作为展示商品的品牌理念和产品特性的综合反映。当代经过不断总结而形成的成熟的包装设计生产体系对于产品形象、品牌形象等具有重要的作用。本文试图通过分析设计美学和包装设计的关系,发现美学原则对包装设计的影响,以期为当代包装设计提供一定参考。Packaging design as a comprehensive art,designers usually use a variety of aesthetic principles in the design process to enhance the attractiveness of packaging and brand value,through the functionality and practicality of packaging as a comprehensive reflection of the brand concept and product characteristics of the display of goods.The mature packaging design and production system formed by continuous summary plays an important role in product image and brand image.By analyzing the relationship between traditional design aesthetics and packaging design,this paper tries to find out the influence of aesthetic principles on packaging design,in order to provide some reference for contemporary packaging design.

关 键 词：大众审美 包装设计 设计美学 绿色环保 

分 类 号：TB482[一般工业技术—包装工程]