海南免税店视觉形象设计研究——以海控全球精品免税城为例  

Research on Visual Image Design of Hainan Duty Free Shop——Take the Global Boutique Duty Free City as an Example

作　　者：刘首含[1] 胡晓[1] LIU Shouhan;HU Xiao(Hainan College of Economics and Business,Haikou 571127,China)

机构地区：[1]海南经贸职业技术学院,海南海口571127

出　　处：《鞋类工艺与设计》2025年第8期189-191,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年海南省教育厅项目一般项目《自贸港建设背景下海南免税店形象设计研究》(项目编号:Hnkyzc2023-17);2021年海南经贸职业技术学院自由贸易港建设专项《海南自贸港建设背景下免税店品牌形象设计研究》(项目编号:Hnjmk2021-405)。

摘　　要：根据《海南自由贸易港建设总体方案》,海南将于2025年1月1日正式开启全岛封关运作,届时海南将成为一个“境内关外”的特殊区域,享受一系列的优惠政策以及发展规划。免税店作为海南企业结构的重要组成部分,其在封关的大背景下需从多个角度入手提升自身,其中视觉形象是关键途径之一。并以海控全球精品免税城为例,探讨了海南免税店的视觉形象设计,旨在深入探讨海南免税店形象设计的策略、方法及其对市场效果的影响,通过对海控全球精品免税城形象设计的专业分析,并为其完成具体实践设计案例,从而为免税店的品牌形象建设与市场推广提供有力的理论支持和实践指导。According to the Overall Plan for the Construction of Hainan Free Trade Port,Hainan will officially open the whole island customs closure operation on January 1,2025.At that time,Hainan will become a special area“outside the territory”,enjoying a series of preferential policies and development plans.As an important part of the enterprise structure in Hainan,duty-free shops need to improve themselves from multiple perspectives under the background of customs closure,among which visual image is one of the key ways.And in the global boutique duty-free city,for example,discusses the duty-free visual image design in Hainan,designed to explore Hainan duty-free image design strategy,method and influence on market effect,through the global boutique duty-free city image design professional analysis,and to complete the concrete practice design case,for duty-free brand image construction and marketing to provide powerful theoretical support and practical guidance.

关 键 词：海南免税 品牌形象 形象设计 

分 类 号：J524.3[艺术—艺术设计]