文化遗产地服务场景对游客契合行为的影响研究  

A Study on the Influence of Cultural Heritage Site Service Conditions on Tourist’s Involved Behaviors

作　　者：侯志强[1] 邵婷婷 杨菲 樊玲玲 HOU Zhi-qiang;SHAO Ting-ting;YANG Fei;FAN Ling-ling

机构地区：[1]华侨大学旅游学院,福建泉州362021 [2]江西科技师范大学

出　　处：《华侨大学学报(哲学社会科学版)》2025年第2期35-52,共18页Journal of Huaqiao University(Philosophy & Social Sciences)

基　　金：福建省社会科学基金项目“泉州世界文化遗产地文旅融合发展的实现路径与对策研究”(FJ2022B074)。

摘　　要：文化遗产地服务场景以各种要素作为刺激条件,在游客体验过程中激发其认知与情感反应,进而影响其行为,驱动了游客深度旅游体验,由此引发游客契合行为,这是文化遗产与旅游深度融合的重要途径。以文化遗产地泉州为案例地,通过混合研究方法构建了文化遗产地旅游服务场景对游客契合行为的多重影响模型并进行了实证验证。研究发现:(1)文化遗产地服务场景的三个维度(空间环境、社交关系和文化景观)对游客契合行为的影响存在差异;(2)原真性和文化共情在文化遗产地服务场景对游客契合行为的影响过程中发挥了链式中介作用;(3)游客涉入度强化了文化遗产地服务场景对原真性及文化共情的影响。最后提出了通过优化文化遗产地服务场景的关键要素设计与营造、加强旅游地原真性保护、提升游客涉入度和设计体验项目及主题活动等措施有效提升游客与目的地的契合行为。The service conditions of cultural heritage sites use various elements as stimulating conditions to motivate tourists' cognitive and emotional reactions during the experience,thereby influencing their behavior and driving deep tourism experiences,and triggering tourists' involved behaviors.This is an important way for the deep integration of cultural heritage and tourism.Taking Quanzhou,a cultural heritage site,as a case study,a mixed research method was used to construct a multiple impact model of cultural heritage site tourism service conditions on tourists' involved behaviors,and empirical verification was conducted.Research has found that:(1) there are differences in the impact of the three dimensions of cultural heritage site service conditions(spatial environment,social relationships,and cultural landscape) on tourists' involved behaviors;(2) authenticity and cultural empathy play a chain mediated role in the influence of cultural heritage site service conditions on tourists' involved behaviors;(3) the involvement of tourists has strengthened the impact of cultural heritage site service conditions on authenticity and cultural empathy.Finally,measures were proposed to effectively enhance the interaction behavior between tourists and destinations by optimizing the design and construction of key elements of service conditions in cultural heritage sites,strengthening the authenticity protection of tourist destinations,increasing the tourists' involved degree,and designing experiential projects and themed activities.

关 键 词：文化遗产地服务场景 游客契合行为 原真性 文化共情 游客涉入度 

分 类 号：F592[经济管理—旅游管理]