中美体育消费发展比较及对我国的启示  

Comparison of the Development of Sports Consumption in China and the United States and the Implications for China

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作  者:周嘉祺 任波 ZHOU Jia-qi;REN Bo(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区:[1]上海体育大学经济管理学院,上海200438

出  处:《福建体育科技》2025年第2期44-52,共9页Fujian Sports Science and Technology

摘  要:中国体育消费自2014年起呈现出高速增长态势,对体育产业贡献率不断提升,但与欧美发达国家相比仍有一定差异。考虑到不同国家体育数据的可用性、体育数据收集方法和定义的差异,主要运用文献资料法、比较分析法,对中美两国的体育消费概况进行比较,包括中美体育消费产业基础、市场特征、消费结构、思想文化和政策法规的差异。总结了美国发展体育消费的经验:注重培育体育消费市场,注重体育赛事的商业化,注重拓展体育消费群体,重视体育产业法规保障。借鉴美国发展体育消费的经验,启示我国发展体育消费的举措:提升体育产业链质量,加强体育赛事是引领,开发健身休闲市场,加强体育产业管制。China's sports consumption has shown high growth since 2014,and its contribution to the sports industry has been increasing,but there are still some differences compared with developed countries in Europe and the United States.Considering the availability of sports data in different countries and the differences in sports data collection methods and definitions,the literature method and comparative analysis method are mainly used to compare the sports consumption profiles of China and US,including the differences in the industrial foundation,market characteristics,consumption structure,ideology and culture,and policies and regulations of sports consumption in China and US.The experience of developing sports consumption in US is summarised:focusing on cultivating the sports consumption market,focusing on the commercialisation of sports events,focusing on expanding the sports consumption group,and focusing on the protection of sports industry regulations.Drawing on the experience of developing sports consumption in US,it reveals the initiatives for developing sports consumption in China:upgrading the quality of the sports industry chain,strengthening the leadership of sports events,developing the fitness and leisure market,and strengthening the control of the sports industry.

关 键 词:体育消费 体育产业 美国 启示 

分 类 号:G80-05[文化科学—运动人体科学]

 

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